integrated campaign

Alexa, Prepare a Successful Launch

When GE Appliances was preparing to launch its connected capabilities with Amazon Echo, it turned to akhia communications for a comprehensive national media relations strategy—and to help secure its place as a leader in the connected appliance space. Without a paid advertising program, the initial launch relied solely on PR efforts to connect with the target audience.

The Quick Take

  1. Public Relations Strategy 
  2. Media Relations Expertise
  3. Content Strategy 

Tracking Our Results

Building Connections

560,000

Earned media impressions

12.5%

Increase in connections after launch

What Drove Our Success

Media Masters

We were aggressive and comprehensive in our outreach, including a detailed timeline for interviews and embargoes.

Leading in the Space

We highlighted how GE Appliances was ahead of its competitors when it came to connected products.

Content Is King

In addition to press releases and pitches, we provided the media with informative infographics they could publish directly.