positioning thought leaders

Attracting an Audience with Engaging Content

Quanex Building Products, a leading supplier of high-performance components for windows and doors, worked with akhia communications to develop a digital content strategy. One year after the program began, noticeable data trends emerged around high engagement with original content from Quanex subject matter experts (SMEs). Quanex and akhia sought to capitalize on this growth.

The Quick Take

  1. Identified Target Audiences and SMEs
  2. Audited and Optimized SME’s LinkedIn Profiles
  3. Created Online Content Hub
  4. Secured Trade Publication Monthly Columns
  5. Increased Website Visitors

Tracking Our Results

Results of the program, after its first 90 days, included noticeable bumps across key performance indicators.

200+

Unique visitors per month

3-5 minute

Average time on page

What Drove Our Success

Expert Promotion

We leveraged all of Quanex’s existing communications channels to promote its SMEs to the industry with consistent voice and messaging.

SME Expertise

We chose four Quanex experts representing the value-added services and information the company provides. Each is considered the “best in the business,” helping drive the industry forward.