content strategy

Getting Carried Away for a Client

akhia communication's innovative sweepstakes execution and comprehensive social media strategy led to increased awareness, traffic and engagement for BABYBJÖRN’s new Baby Carrier We.

The Quick Take

  1. Content Strategy 
  2. Social Strategy 
  3. 245,000 Impressions
  4. 2,100 Sweepstakes Entries 

Tracking Our Results

Sweepstakes and social success.

1,600

Product page clicks on BabyBjorn.com

12,700

Engagements on social posts

What Drove Our Success

Comprehensive Clicks

Our campaign was complete and integrated, tying together social posts, eblasts, social ads and a sweepstakes landing page.

Parenting Pulse

We aligned our efforts with BABYBJÖRN’s target audiences.

Aspirational Appeal

The product’s unique features and sophisticated branding helped it to resonate.