'Who doesn't enjoy a good Bimbo sandwich?'Who knew something nutritious could taste so delicious...
I can’t get that damn Bimbo song out of my head. No, I’m not talking about Brittney’s new single. I’m talking about the latest craze in white bread – Bimbo.
Let me back up. Have you heard of Bimbo before today? I’m willing to bet that you hadn’t or even knew of it until you started seeing the ads on your local affiliate. But there it is. The Snuggie of the bread aisle. A modern day Mentos. Whatever you want to call it as long as you ask for it by name: Bimbo. Pronounced Beem-bo. How would you like to be the marketing agency that handles the branding for Bimbo? It seems they are just choosing to ignore and take the high road, treating the name and the brand like it was one of the original loaves Jesus fed the 5,000 with.
“Yea, it’s a bread. Yes, it’s named Bimbo. Wanna make something of it? Look, we have a cute white bear flying an airplane. Deal with it.”
As I told my wife, no matter what they say, it’s still spelled the same way and it’s bound to be involved in a few jokes here or there. (Oh, Bimbo? You don’t want to eat that! As they say, you are what you eat!)
At any rate, it’s here and I’ll be trying it. After all, it’s from the same company that brought us Brownberry, Arnold, Entenmanns, Thomas and Boboli. So, who is having the last laugh? ...........................................................................................................................................
4/27/2011 2:51:14 PM
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