Ben Brugler: I’ve Ben Thinking...


What's Next?

Sorry. I know I've been missing in action for a week. I have a good excuse though. We've been hard at work on some big presentations and then I headed out of town to act like a 19-year-old again with my high school buddies, hanging out at Burr Oak Lake in southern Ohio. Because we were in the hills of Southern Ohio and because I have AT&T I had a lot of uninterrupted time, void of cell phone, wireless, Twitter, facebook and all the things I can't live without (supposedly).
 
Ironically, it was when I was without all these luxuries that I got to thinking "what's next?" Maybe it was because I had to deal with my withdrawal somehow. Who knows. All I know is if you step back and look at how much the consumer electronics landscape has changed in the last four years it's astonishing. It's also a little frightening. If we've progressed so much in that little of time, what is going to happen over the course of the next four years. Other than four more losing seasons for the Browns, we have no idea of what is on the horizon.
 
Personally, I look forward to what's next. I'm quickly growing tired of all the 'how to use this' and 'five rules of that' articles that are out there. I mean, really, it's all the same material when you think about it, but there are so many self-proclaimed experts out there that we keep getting pounded with it. Please, give us something new so we can quickly categorize and start developing guidelines for it.
 
On the other hand, if you believe the results of a recent LinkedIn Research Network/Harris Poll, maybe we need all of this. According to that, 68 percent of people polled claimed they don't know enough about Twitter to comment on it.
 
Really? 68 percent? I'm not sure if I believe that. I think it's more like that guilty pleasure. You know, the social media's version of watching Dating in the Dark. Or listening to Abba. You know when no one is looking you're belting out 'Dancing Queen' i.e. hanging out on Twitter "just to see what people are talking about."
 
Hey, maybe I can write about that next time - "The 12 steps for admitting you're a closet Twitter addict"

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7/29/2009 8:58:30 AM

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