think about it

We’re always thinking about how we can help you up your communications game.
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Must read articles:

Ben Thinking: Gen Z is Here

Mentorship. It reminds me of culture in a lot of ways. Everyone wants it. Not everyone is willing to put the work in to make it a reality.    But like culture, mentorship is something that can set your company apart, if done properly. You’ll never learn everything you need...

Ben Thinking: Too Many Emails?

I’m back! And…it’s August! Wow that happened fast. I just read this article on back to school shopping (did you know the average household spend on back to school supplies is $680?) and I actually saw Halloween candy at the grocery store yesterday. Can we all just pump the...

Communications Drive Business, Part 4 - Challenge: Catching the White Whale

The day of the big pitch has arrived. It’s that one customer who has been on your follow-up list for years. You’ve perfected your Power Point slides, you have all the collateral your company has produced in the last year, you have product samples and you just feel on.   Fa...

Change Is Inevitable. Organizational Misalignment Is Not.

According to BDO Capital Advisors, “ M&A activity in the BP&M industry is expected to remain strong throughout 2018, driven by low interest rates, strong industry fundamentals, and an abundance of debt and equity capital accessible by private equity and strategic acquirers ...

You Can’t Always Control Tightening Margins. But You Can Control Your Message.

The Great Recession may be behind us, but that doesn’t mean life is easy for building product manufacturers. While the construction market has recovered, a variety of meta-factors are driving down profitability: 1. Labor shortage. There’s a trade labor shortage negatively i...

The Building and Construction Labor Force Is Changing. Are You?

The global workforce is in flux. There are currently five generations in the workforce, and while that means there’s lots of diverse talent to be tapped, it also means there are lots of diverse employee groups to keep happy.   The makeup of the employee mix is ever-cha...

Getting the Cold Shoulder as a B2B Marketer?

It’s easy to feel undervalued as a communications or marketing professional working for a B2B manufacturing organization. Sales metrics are king in traditional organizations, and business functions that can’t clearly show how their budgets drive revenue are at risk of losing b...

If Disaster Strikes, Will You Be Ready?

A lot can go wrong for a company in the blink of an eye. We’ve seen it. You’ve seen it. Brand reputations that took decades or centuries to build can come crashing down in minutes. Leaders are left stumbling over their words in front of journalists as goodwill evaporates befor...

akhia communications focus group update

Talent acquisition, engagement and employee sentiment (on and offline) keep HR professionals up at night. But we know that for every business challenge, there is a communications opportunity. View more from our HR focus group and talk to us about how Communications Drive...

Struggling with employee engagement? You’re not alone.

We are in the midst of an “employee engagement crisis.”   If you believe Gallup’s State of the American Workplace report, that is. And why wouldn’t you? Is it a stretch to believe that the workforce isn’t engaged? That same report says only 33% of workers are enthusias...

Ben thinking: is your new hire overrated?

Hiring is hard, right? War on talent. Gig economy. And some experts say we should do away with interviewing  all together. There are ways to take back some control. And it starts by putting an end to overrating candidates:   1 . Hiring? Then you should know…you...

Want Better Patient-Centered Care? Create Better Internal Alignment First.

The healthcare industry is fighting an uphill battle. 1. As Baby Boomers retire in droves, high turnover rates and fierce competition for quality candidates are fierce, creating a unique and challenging staffing crisis .   Result : Health systems are losing their most ...

Consumers Want More from You. Learn to Exceed Expectations.

Things are changing quickly in the healthcare marketplace. It wasn’t long ago that patients were willing to abide by providers’ schedules to receive information and care, but paradigms have shifted.  Increased connected technology and rethought retail experiences have contr...

Building Value in an Age of Value-Based Reimbursement

“What do you do when your core revenue model is disrupted?” It’s a question healthcare industry decision-makers are struggling with every day. We’re in an age of “value-based” payment models stemming from factors such as passage of the ACA, a CMS focus on creating accountab...

Create a culture that lasts

Recruiting and retaining talent is a challenge in many industries right now. Global labor shortages are creating headaches for everyone from decision-makers that can’t find enough qualified staff members to manufacturers and installers who must fiercely compete for trade labor...

Three Steps to Smarter Internal Communications

Consistent, clear communication is a critical ingredient in organizational success. In industries where business conditions and compositions are ever-changing, clarity can be hard to come by, though. Hundreds or thousands of internal stakeholders with varying duties across dif...

Make the Most of Your Messaging

It’s hard enough to communicate with everyone who needs to hear from your organization in a timely manner. It’s another thing to do it in a way that resonates effectively.  - Different groups are looking for different messages that drive faith in your brand and inform their...

Your Largest Employee Segment is About to Become Your Largest Customer Base

The healthcare industry has a serious staffing problem... which means it has many other problems, too. We need more doctors and nurses . By 2025, we may be 90,000 physicians short of meeting the industry’s needs. Retention is a real issue . The healthcare indus...

Communications Drive Business, Part 3 - Challenge: Employee Turnover

According to the U.S. Department of Labor, employee turnover is the highest it has been in 10 years, which is costing U.S. companies $160 billion per year . Breaking that down even further, a salaried worker making $60,000 per year will cost you approximately $45,000 to rep...

Communications Drive Business, Part 2 - Talent and Revenue Growth Top Your To-Do List

As the saying goes, for every business challenge, there is a communication opportunity. As illustrated in our “Communications Drive ... Life?” blog , communication is the foundation from which most things in life and in business are built. Without a solid strategy that come...

Communications Drive Business, Part 1 - Communications Drive ... Life.

Picture it: a daughter says to her dad, “On your way home, can you pick up poster board, some glue and magic markers?”   Later that evening when he presented two white poster boards, super glue and washable markers to his daughter, she said with some frustration, “Thanks, ...

Revisiting – and recommitting to – who we are

How did I get here?   I was standing in front of a good chunk of our clients. Almost all of our employees. And the person who hired me almost 18 years ago.   Jan. She was eating cake the day I came into interview. They had a birthday party that day…they mattered back...

Communications that drive… everything

In 2012 I proposed a concept to Jan, our founder, to transform our business over the next five years from a marketing communications agency to a business integration agency. I remember it like it was yesterday…   I remember having to explain the concept of an agency that b...

Think About It Podcast, Episode 8 - Sales & Marketing

On this episode of think about it, Jamie and Ryan talk about the need within any organization for good coordination between sales and marketing team members. Questions or comments? Reach out to  Jamie and Ryan   to continue the conversation! akhia communication's po...

Think About It Podcast, Episode 9 - Communications that Drive Business

On a special edition of Think About It, Jamie welcomes akhia communications' President and CEO Ben Brugler for a discussion on communications that drive business. Questions or comments? Reach out to  Jamie and Ben  to continue the conversation!