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Must read articles:

If Disaster Strikes, Will You Be Ready?

A lot can go wrong for a company in the blink of an eye. We’ve seen it. You’ve seen it. Brand reputations that took decades or centuries to build can come crashing down in minutes. Leaders are left stumbling over their words in front of journalists as goodwill evaporates befor...

Humanizing the C-suite: The Five Tenets of Crisis Response

There is a simple and well-defined process for handling a communications crisis, which I’ll lay out for you here. But pay special attention to numbers 3, 4 and 5. They’re imperative for connecting a sense of humanity to your company. Why is that important? Read on. 1. Be Fi...

The Biggest Crisis Communications Story of the Year—Could There Really Be Just One?

Narrowing it down is almost impossible, what with so many strong qualifiers in the running. Samsung, Uber, Equifax, Delta, United—well that last one was a biggie. Let’s delve into it for a moment. Beyond the terrible, customer-dragging incident itself, United’s nightmare was...