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Must read articles:

Communications Drive Business, Part 4 - Challenge: Catching the White Whale

The day of the big pitch has arrived. It’s that one customer who has been on your follow-up list for years. You’ve perfected your Power Point slides, you have all the collateral your company has produced in the last year, you have product samples and you just feel on.   Fa...

Change Is Inevitable. Organizational Misalignment Is Not.

According to BDO Capital Advisors, “ M&A activity in the BP&M industry is expected to remain strong throughout 2018, driven by low interest rates, strong industry fundamentals, and an abundance of debt and equity capital accessible by private equity and strategic acquirers ...

You Can’t Always Control Tightening Margins. But You Can Control Your Message.

The Great Recession may be behind us, but that doesn’t mean life is easy for building product manufacturers. While the construction market has recovered, a variety of meta-factors are driving down profitability: 1. Labor shortage. There’s a trade labor shortage negatively i...

The Building and Construction Labor Force Is Changing. Are You?

The global workforce is in flux. There are currently five generations in the workforce, and while that means there’s lots of diverse talent to be tapped, it also means there are lots of diverse employee groups to keep happy.   The makeup of the employee mix is ever-cha...

Getting the Cold Shoulder as a B2B Marketer?

It’s easy to feel undervalued as a communications or marketing professional working for a B2B manufacturing organization. Sales metrics are king in traditional organizations, and business functions that can’t clearly show how their budgets drive revenue are at risk of losing b...

If Disaster Strikes, Will You Be Ready?

A lot can go wrong for a company in the blink of an eye. We’ve seen it. You’ve seen it. Brand reputations that took decades or centuries to build can come crashing down in minutes. Leaders are left stumbling over their words in front of journalists as goodwill evaporates befor...

akhia communications focus group update

Talent acquisition, engagement and employee sentiment (on and offline) keep HR professionals up at night. But we know that for every business challenge, there is a communications opportunity. View more from our HR focus group and talk to us about how Communications Drive...

Struggling with employee engagement? You’re not alone.

We are in the midst of an “employee engagement crisis.”   If you believe Gallup’s State of the American Workplace report, that is. And why wouldn’t you? Is it a stretch to believe that the workforce isn’t engaged? That same report says only 33% of workers are enthusias...

Make the Most of Your Messaging

It’s hard enough to communicate with everyone who needs to hear from your organization in a timely manner. It’s another thing to do it in a way that resonates effectively.  - Different groups are looking for different messages that drive faith in your brand and inform their...

Communications Drive Business, Part 3 - Challenge: Employee Turnover

According to the U.S. Department of Labor, employee turnover is the highest it has been in 10 years, which is costing U.S. companies $160 billion per year . Breaking that down even further, a salaried worker making $60,000 per year will cost you approximately $45,000 to rep...

Communications Drive Business, Part 2 - Talent and Revenue Growth Top Your To-Do List

As the saying goes, for every business challenge, there is a communication opportunity. As illustrated in our “Communications Drive ... Life?” blog , communication is the foundation from which most things in life and in business are built. Without a solid strategy that come...

Communications Drive Business, Part 1 - Communications Drive ... Life.

Picture it: a daughter says to her dad, “On your way home, can you pick up poster board, some glue and magic markers?”   Later that evening when he presented two white poster boards, super glue and washable markers to his daughter, she said with some frustration, “Thanks, ...

Think About It Podcast, Episode 8 - Sales & Marketing

On this episode of think about it, Jamie and Ryan talk about the need within any organization for good coordination between sales and marketing team members. Questions or comments? Reach out to  Jamie and Ryan   to continue the conversation! akhia communication's po...

Humanizing the C-suite: The Five Tenets of Crisis Response

There is a simple and well-defined process for handling a communications crisis, which I’ll lay out for you here. But pay special attention to numbers 3, 4 and 5. They’re imperative for connecting a sense of humanity to your company. Why is that important? Read on. 1. Be Fi...

The Biggest Crisis Communications Story of the Year—Could There Really Be Just One?

Narrowing it down is almost impossible, what with so many strong qualifiers in the running. Samsung, Uber, Equifax, Delta, United—well that last one was a biggie. Let’s delve into it for a moment. Beyond the terrible, customer-dragging incident itself, United’s nightmare was...