---
title: 'Ben Thinking' for wk. of 9.11
description: This is a round-up of some of the stories you may have missed over the past two weeks that affect the marketing and communications industry and the clients and companies we serve.
---

[The latest news, trends and insights for manufacturers ](https://www.akhia.com/insights/benthinking)

# ['Ben Thinking' for wk. of 9.11](https://www.akhia.com/insights/benthinking/ben-thinking-for-wk-of-9-11)

 Written by [Ben Brugler](https://www.akhia.com/insights/benthinking/author/ben-brugler) | Sep 15, 2023 7:08:30 PM

Hi everyone!

This is a round-up of some of the stories you may have missed over the past two weeks that affect the marketing and communications industry and the clients and companies we serve. Enjoy and I hope to see you back here in two weeks!

1. If you missed it, the U.S. is projected to [add 250,000 manufacturing jobs in the next two years.](https://www.axios.com/2023/08/21/manufacturing-job-boom-semiconductor-renewable-energy) That’s big news for a lot of reasons. One is your employer brand and recruiting/retention strategy. Coming out of the pandemic we learned these were worth investing in – seems like we might get a do-over as we prepare for the next wave of open manufacturing jobs.
2. **Breaking news:** [Hackers are using a network of fake Facebook accounts to target Facebook business accounts.](https://www.bleepingcomputer.com/news/security/facebook-messenger-phishing-wave-targets-100k-business-accounts-per-week/?utm_source=substack&utm_medium=email) Seems like a good time to revisit your cyber security policy, including insurance, plan and crisis messaging.
3. [What’s keeping CMOs up at night?](https://www.ana.net/magazines/show/id/btob-2023-08-cmo-worries) (Log-in needed for the report, but it’s free)Thank goodness I’m not a CMO. Oh, wait…these are things we all worry about!
4. [Break out of the boring with these 10 types of video.](https://www.agorapulse.com/blog/video-content-for-social/?utm_source=csp-social-media&utm_medium=email&utm_campaign=csp-email-2023-09-09) Sometimes we need to be reminded that videos can be fun!
5. [What can we learn from Cartridge World?](https://chiefexecutive.net/shifting-vision-how-to-remain-successful-in-a-changing-world/) A lot, apparently. Read how (checks notes) Cartridge World manages to thrive in this business environment!
6. [Want to live longer? Be less stressed? Be happier? You just need to pass these 8 tests.](https://www.inc.com/jeff-haden/if-you-can-pass-any-of-these-8-tests-science-says-youre-likely-to-live-significantly-longer-and-feel-happier-less-stressed.html?utm_source=twitter&utm_campaign=freeform&utm_medium=social) Sounds like an Indiana Jones plot.
7. [Four reasons you need to create a LinkedIn Newsletter.](https://www.forbes.com/sites/williamarruda/2023/09/12/4-reasons-you-need-to-create-a-linkedin-newsletter/?utm_medium=social&utm_campaign=socialflowForbesMainTwitter&utm_source=ForbesMainTwitter&sh=7336c09038c6) I’m convinced. Watch for a version of ‘ben thinking’ to start appearing on LinkedIn. (and here it is!!!)
8. **This week’s ONE AI story:** [How are marketers using it?](https://www.socialmediatoday.com/news/how-marketers-using-generative-ai-infographic/692780/) Reminder, if you want more AI stories you have to [visit/sign-up for the AI round-up blog.](https://essentials.akhia.com/e-newsletter-sign-up/)
9. **For the pod squad…**[The Marketing AI show.](https://podcasts.apple.com/us/podcast/elon-musks-quest-to-shape-the-future-of-ai-hands/id1548733275?i=1000627591985) Elon Musk, Google Duet, Mustafa Suleyman and more. It’s a good one folks.

Thanks for reading - have a great week!

[View full post](https://www.akhia.com/insights/benthinking/ben-thinking-for-wk-of-9-11)

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