AI is dictating what people see. So you might as well help them see it.
Insight Bite: September 8, 2026.
AI search seems to be less interested in listicles and more interested in the source itself.
After an August update, listicles reportedly fell from 15.77% of ChatGPT citations to 7.80%, while product pages rose to 16.39% of retrieved pages.
Yes, product pages. Time to revisit what's on that page. Have you been skimping on product details? Specs? Pricing? Or maybe your value-add support for that product? If AI tools are increasingly looking for primary sources, your product pages need to be clear, current and useful enough to answer real buyer questions.
The opportunity is simple: audit the pages. Do they explain what the product does, who it is for, how it compares, what it costs or how a buyer should evaluate it? Because those are the questions AI search is being asked to answer.
Read the full story here. (State of Brand)