---
title: LinkedIn as an Authority Engine
description: LinkedIn for Leadership is a free webinar for manufacturing companies looking to make an impact with their story and reach customers on LinkedIn.
---

[Akhia’s insightful events and webinars for communicators ](https://www.akhia.com/insights/events)

# [LinkedIn as an Authority Engine](https://www.akhia.com/insights/events/linkedin-as-an-authority-engine-webinar)

 Written by [Akhia](https://www.akhia.com/insights/events/author/akhia) | Mar 30, 2026 6:34:27 PM

We recently held a webinar on something that doesn't get enough attention in manufacturing marketing circles — how LinkedIn has quietly become one of the primary places AI tools look when building a picture of who the credible players are in an industry.

The numbers behind it are worth knowing:

94% of B2B buyers now use AI or LLM tools during the purchasing process.

60% of search interactions end without a website.

15% of Google AI Mode answers cite LinkedIn content directly.

What that means: buyers are forming opinions about who to shortlist before they ever visit your site, fill out a form, or talk to anyone on your team. The research phase has moved — and most manufacturers haven't moved with it.

View the webinar to learn more and hear from our industry 'insighters' April Wonsick and Matt McCorry.

 

[View full post](https://www.akhia.com/insights/events/linkedin-as-an-authority-engine-webinar)

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