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Must read articles:

Should you worry about your CTR? No. Here's why.

I’m sorry, but it’s true. But it’s also for a very good reason. As an “expert” in digital, I consistently see clients and organizations get bogged down with their metrics … metrics that the CEO, CFO and other key stakeholders just don’t care about. We’ve all been in one of ...

Compare Now. Do Your Digital Stats Stack Up?

Are your digital tactics on target? It’s never too early to optimize your efforts—or too late to get started.  Let’s talk!

What is Big Data?! A Beginner's Beginner's Guide

Big data is everywhere these days, but what does big data mean?! Watch as we break raw data information down to the basics. Have questions or thoughts? Reach out to  eric.knappenberger@akhia.com  to continue the conversation.

Fight Infobesity! A Data Diet Plan

Call it infobesity. Call it infoxication. Or just call it information overload. Whatever you coin it,  too much data  is an epidemic that’s afflicting communicators everywhere. In fact, in KPMG’s  2016 Global CEO Outlook , 84 percent of CEOs indicated their concern about the...