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Five tips to help maximize conversions

Conversions. The marketing manager’s golden goose. The holy grail. In marketing we focus on various KPIs to determine the success of a campaign, but the one that ultimately moves the needle for a business is conversions. The word “conversion” has different meanings to differen...

Let's Think About the Buyer Journey

Generating leads is a common task marketing and sales teams are faced with, but with the changing media landscape, what is the best way to connect with prospects? B2B prospecting used to begin with cold calls, but catching someone on a landline at work is increasingly unlikel...