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What’s Now, What’s Next in Content Marketing

Another September, another Content Marketing World in Cleveland. Thousands of marketers from 60 countries converged on the city, ready to immerse themselves in keynote speeches and breakout sessions, statistics and insights, trends and topics driving the future of content mark...

Keynotes, Content and Kaling: How I Spent My First Content Marketing World

A few months ago, my fellow creative director Nick Pfahler and our director of client service April Wonsick went to KBIS/IBS. He was the show rookie, having been to that event before. She was the veteran on her 15 th (!) visit. They came back with a lot of good insight fro...

Five tips to help maximize conversions

Conversions. The marketing manager’s golden goose. The holy grail. In marketing we focus on various KPIs to determine the success of a campaign, but the one that ultimately moves the needle for a business is conversions. The word “conversion” has different meanings to differen...

What does your website say about you?

First impressions are everything. For example: -You walk into a store to get lightbulbs, head straight to the lighting aisle, except they’re not there. You walk up and down the surrounding aisles, look around for help and don’t find what you need. You get frustrated. You le...

Our Breakdown of Content Marketing World 2018

After attending Content Marketing World 2018, we at akhia communications wanted to provide you with a quick, easy-to-read booklet that walks you through the myths and realities of content marketing. We specifically chose to focus on the five most relevant myths facing B2B comp...

Even More Easy Ways to Improve Your Writing

There’s no “right” way to write, but knowing the right tricks can make your manuscript sound sensational. Here are three more tips to hone your talents: Punctuate with Purpose Great writing has rhythm and flow, as practiced authors know. Used correctly, punctuation leads...

Reading This Will Make You a Better Writer

People look at a masterpiece and say, “I could never paint that!” Because we believe only “creative people” make good artists… Or musicians… Or writers… Wrong! Like art and music, writing is tied to technique as much as talent. Maybe you’re not Picasso or Pollini, but...

Novel Ways to Unlock Your Inner Novelist

Like any art form, writing improves with time and practice. However, one secret to great writing is how you spend the time you’re not practicing. It’s easy—and fun—to make wordplay part of each day. All it takes is the willingness to sing along. Read Reader’s Digest Ev...