think about it

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Must read articles:

Search Engine Marketing (SEM) and B2B: What Is It and Should I Be Doing It?

Leads. At times, it feels like they come at a premium and we as marketers are always trying to find the perfect method for filling the top of the funnel. You’ve heard us talk about the buyer journey in the past , and how one of the most important, if not the most import...

Under the Influence: Digital Influencer Marketing

Until recently, digital influencers were bloggers alone. Companies took notice—and advantage—of the reach these sites had. In fact, many bloggers became brand ambassadors. One endorsement on a popular site could put an unknown company on the digital map of stars. Networks w...

Getting the Cold Shoulder as a B2B Marketer?

It’s easy to feel undervalued as a communications or marketing professional working for a B2B manufacturing organization. Sales metrics are king in traditional organizations, and business functions that can’t clearly show how their budgets drive revenue are at risk of losing b...

Think About It Podcast, Episode 8 - Sales & Marketing

On this episode of think about it, Jamie and Ryan talk about the need within any organization for good coordination between sales and marketing team members. Questions or comments? Reach out to  Jamie and Ryan   to continue the conversation! akhia communication's po...

Let's Think About the Buyer Journey

Generating leads is a common task marketing and sales teams are faced with, but with the changing media landscape, what is the best way to connect with prospects? B2B prospecting used to begin with cold calls, but catching someone on a landline at work is increasingly unlikel...

Even More Easy Ways to Improve Your Writing

There’s no “right” way to write, but knowing the right tricks can make your manuscript sound sensational. Here are three more tips to hone your talents: Punctuate with Purpose Great writing has rhythm and flow, as practiced authors know. Used correctly, punctuation leads...

Reading This Will Make You a Better Writer

People look at a masterpiece and say, “I could never paint that!” Because we believe only “creative people” make good artists… Or musicians… Or writers… Wrong! Like art and music, writing is tied to technique as much as talent. Maybe you’re not Picasso or Pollini, but...

Novel Ways to Unlock Your Inner Novelist

Like any art form, writing improves with time and practice. However, one secret to great writing is how you spend the time you’re not practicing. It’s easy—and fun—to make wordplay part of each day. All it takes is the willingness to sing along. Read Reader’s Digest Ev...

Rules for Rocking Your Next Tradeshow

The temperature is starting to drop, the leaves are starting to fall off the trees and every football fan’s productivity is taking a dip on Saturdays and Sundays. It can only mean one thing: tradeshow season is coming. Months of planning and the big day is rapidly approaching...