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Must read articles:

What’s Now, What’s Next in Content Marketing

Another September, another Content Marketing World in Cleveland. Thousands of marketers from 60 countries converged on the city, ready to immerse themselves in keynote speeches and breakout sessions, statistics and insights, trends and topics driving the future of content mark...

Keynotes, Content and Kaling: How I Spent My First Content Marketing World

A few months ago, my fellow creative director Nick Pfahler and our director of client service April Wonsick went to KBIS/IBS. He was the show rookie, having been to that event before. She was the veteran on her 15 th (!) visit. They came back with a lot of good insight fro...

10 Digital Tips for Small Businesses

Digital has become the center of our means of communications, information gathering and connections as a society. Too often, we attach digital knowledge to someone who’s always on top of the latest trend or can speak the lingo, but true digital success is measured by the impac...

Four Reasons Email Marketing is Still Relevant

That’s right, I said it. Despite the fact that your iPhone may have a little red “50” overtop the mail icon, email marketing is still one of the most effective means of marketing around.  In fact, according to eMarketer , mail remains the top selected platform by 62% of...

Our Breakdown of Content Marketing World 2018

After attending Content Marketing World 2018, we at akhia communications wanted to provide you with a quick, easy-to-read booklet that walks you through the myths and realities of content marketing. We specifically chose to focus on the five most relevant myths facing B2B comp...

Search Engine Marketing (SEM) and B2B: What Is It and Should I Be Doing It?

Leads. At times, it feels like they come at a premium and we as marketers are always trying to find the perfect method for filling the top of the funnel. You’ve heard us talk about the buyer journey in the past , and how one of the most important, if not the most import...

Under the Influence: Digital Influencer Marketing

Until recently, digital influencers were bloggers alone. Companies took notice—and advantage—of the reach these sites had. In fact, many bloggers became brand ambassadors. One endorsement on a popular site could put an unknown company on the digital map of stars. Networks w...

Getting the Cold Shoulder as a B2B Marketer?

It’s easy to feel undervalued as a communications or marketing professional working for a B2B manufacturing organization. Sales metrics are king in traditional organizations, and business functions that can’t clearly show how their budgets drive revenue are at risk of losing b...

Think About It Podcast, Episode 8 - Sales & Marketing

On this episode of think about it, Jamie and Ryan talk about the need within any organization for good coordination between sales and marketing team members. Questions or comments? Reach out to  Jamie and Ryan   to continue the conversation! akhia communication's po...

Let's Think About the Buyer Journey

Generating leads is a common task marketing and sales teams are faced with, but with the changing media landscape, what is the best way to connect with prospects? B2B prospecting used to begin with cold calls, but catching someone on a landline at work is increasingly unlikel...

Even More Easy Ways to Improve Your Writing

There’s no “right” way to write, but knowing the right tricks can make your manuscript sound sensational. Here are three more tips to hone your talents: Punctuate with Purpose Great writing has rhythm and flow, as practiced authors know. Used correctly, punctuation leads...

Reading This Will Make You a Better Writer

People look at a masterpiece and say, “I could never paint that!” Because we believe only “creative people” make good artists… Or musicians… Or writers… Wrong! Like art and music, writing is tied to technique as much as talent. Maybe you’re not Picasso or Pollini, but...

Novel Ways to Unlock Your Inner Novelist

Like any art form, writing improves with time and practice. However, one secret to great writing is how you spend the time you’re not practicing. It’s easy—and fun—to make wordplay part of each day. All it takes is the willingness to sing along. Read Reader’s Digest Ev...

Rules for Rocking Your Next Tradeshow

The temperature is starting to drop, the leaves are starting to fall off the trees and every football fan’s productivity is taking a dip on Saturdays and Sundays. It can only mean one thing: tradeshow season is coming. Months of planning and the big day is rapidly approaching...