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Must read articles:

The Power of PR. It Has to Be Relatable.

Think about the last time you read an article about your favorite company or brand. How did it make you feel? Did it spark joy? Did it bring awareness to something you didn’t know? Did it prompt you to dig deeper? If you answered “yes” to any of these questions, then you just ...

3 Questions to Ask Before Beginning a Media Relations Plan

There’s nothing more exciting than seeing your company, product or expert opinion included on the front page of the paper or national TV spot. Media coverage is invaluable, providing credibility to your brand and allowing your story to reach key audiences. When developing a ...

When it Comes to Crises Readiness, Stop Gambling and Start Doing

Nowadays you can’t flip on the news, catch up on social media or browse internet outlets without encountering a person or organization that is fighting a public battle to save face in a crisis. That’s because bad news travels so fast across digital channels that your company c...

Connecting your offline efforts to digital

Customer journeys can be long. They stretch over multiple channels and touchpoints that allow consumers to choose their own adventure. The global adoption of the internet, social media, mobile technologies and digital tools has changed our behavior, expectations and attitudes ...

5 LinkedIn strategies for B2B brands

Unsure about how your B2B company can capitalize on the social movement? Here are 5 things you need to do right now and they all start with LinkedIn.   1. Optimize your company page. Don’t have one? Get one. LinkedIn is the most-used social platform by B2B brands to genera...

Think About It Podcast, Episode 7 - Social Media Strategy

On this edition of think about it, akhia communication's podcast about all things marketing, Ryan Stainbrook and Jamie Gyerman talk about the reasons why--or why not--for brands to be on social media. Questions or comments? Reach out to  Jamie and Ryan   to continue th...

Think About It Podcast, Episode 5 - Social Media Graveyard

This week, Jamie and Ryan visit the graveyard of past social media platforms and discuss what worked, what didn't and these particular platforms just didn't make it.   Questions or comments? Reach out to  Jamie and Ryan   to continue the conversation! akhia communic...

Facebook Live: Quick Steps to Make Smarter Live Content.

Gone Facebook Live yet? Here are 10 tips to make the most out of your next event. Have a purpose. Do you have a big event or product launch that you want to do something different for? Do you have a PR crisis you are trying to respond to? Do you want to connect to your cu...