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Must read articles:

Greatest Hits: Track Your Media Relations Efforts with These 7 Tips

Media relations programs are a cost-effective, credible way to reach your key audiences and position your company as an industry thought leader. They can also be a tricky initiative to measure effectively—with an emphasis on the word effectively . It’s like measuring the ener...

Under the Influence: Digital Influencer Marketing

Until recently, digital influencers were bloggers alone. Companies took notice—and advantage—of the reach these sites had. In fact, many bloggers became brand ambassadors. One endorsement on a popular site could put an unknown company on the digital map of stars. Networks w...