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Must read articles:

The Power of PR. It Has to Be Relatable.

Think about the last time you read an article about your favorite company or brand. How did it make you feel? Did it spark joy? Did it bring awareness to something you didn’t know? Did it prompt you to dig deeper? If you answered “yes” to any of these questions, then you just ...

3 Questions to Ask Before Beginning a Media Relations Plan

There’s nothing more exciting than seeing your company, product or expert opinion included on the front page of the paper or national TV spot. Media coverage is invaluable, providing credibility to your brand and allowing your story to reach key audiences. When developing a ...