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Must read articles:

Connecting your offline efforts to digital

Customer journeys can be long. They stretch over multiple channels and touchpoints that allow consumers to choose their own adventure. The global adoption of the internet, social media, mobile technologies and digital tools has changed our behavior, expectations and attitudes ...

5 LinkedIn strategies for B2B brands

Unsure about how your B2B company can capitalize on the social movement? Here are 5 things you need to do right now and they all start with LinkedIn.   1. Optimize your company page. Don’t have one? Get one. LinkedIn is the most-used social platform by B2B brands to genera...

Should you worry about your CTR? No. Here's why.

I’m sorry, but it’s true. But it’s also for a very good reason. As an “expert” in digital, I consistently see clients and organizations get bogged down with their metrics … metrics that the CEO, CFO and other key stakeholders just don’t care about. We’ve all been in one of ...

Eliminate the Mind Lapse: A Creative’s Advice on Avoiding Idea Loss

In a creative field, there’s nothing so discouraging as sitting down with a fresh, new project and brainstorming all kinds of ideas about… nothing! Writer’s block, creative funk, brain fart—across all fields and professions, no one is safe from the occasional mind lapse. It’s...

Rules for Rocking Your Next Tradeshow

The temperature is starting to drop, the leaves are starting to fall off the trees and every football fan’s productivity is taking a dip on Saturdays and Sundays. It can only mean one thing: tradeshow season is coming. Months of planning and the big day is rapidly approaching...