Quanex Building Products, a leading supplier of high-performance components for windows and doors, worked with akhia communications to develop a digital content strategy. One year after the program began, noticeable data trends emerged around high engagement with original content from Quanex subject matter experts (SMEs). Quanex and akhia sought to capitalize on this growth.
Results of the program, after its first 90 days, included noticeable bumps across key performance indicators.
Unique visitors per month
Average time on page
We leveraged all of Quanex’s existing communications channels to promote its SMEs to the industry with consistent voice and messaging.
We chose four Quanex experts representing the value-added services and information the company provides. Each is considered the “best in the business,” helping drive the industry forward.