EngineerDrawing

Our Process

Great work, from the insight out.

Of course, our process begins with asking the right questions. (Lots of them.) It builds from there, tapping into our experts from planning, strategy, media relations and more. Leading to stronger, smarter solutions that get better over time.

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Discovery and insights

Audience Profiling

Company types, titles, responsibilities, demographics, behaviors, channel preferences, concerns

Auditing

Content audits, competitor audits, channel audits, creative audits

Research

Product research, market research, brand studies, customer research

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Brand building

Brand Positioning

Voice, tone, competitive differentiators, key messaging, mission, vision, values, purpose statements

Brand Identity

Corporate identification, logo development, creative platforms, brand guidelines

Behavior

Stakeholder engagement, stakeholder experience, reputation management

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Strategic planning

Crisis Communications

Media training, messaging, policies, crisis response plans, crisis escalation plans

Brand Experience

Content strategy, channel strategy, creative strategy

PR and Influencers

Media relations, influencer planning, influencer engagement

Digital

SEO, lead management, social media, email marketing

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Creative

Destination Content

Blog development, infographics, videos, articles, press materials, websites, landing pages, webinars

Promotional Content

Email content, advertising, social campaigns, search ads

Events

Event management, trade show graphics, event promotion

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Channel activation

Earned Media

Media relations, influencer relations, user reviews

Paid

Social advertising, search ads, digital display ads, sponsored content, trade shows, webinars, native advertising

Owned

Website development, blog programs, newsletters, social media

Shared

User-generated or shared content

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Analysis

Reporting

Campaign performance, media programs

Monitoring

Channel monitoring, media monitoring

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