Integrated Campaign: Helping Quanex transform an industry
As Quanex’s window and door OEM customers face new industry challenges brought on by an increased demand for energy-efficient products, skilled labor shortages and aging equipment, akhia communications conceptualized a messaging platform—Plant Transformation—for all communication efforts, highlighting Quanex’s unique qualifications. This platform, in turn, supports these companies, helping them take the leap into becoming plants of the future through automation.
Tracking Our Results
Quanex coined the term Plant Transformation, which is now being used industrywide. Meanwhile, the sales team sees it as the single most important message for them in the marketplace.