influencer program

Leveraging local influencers to find the right customers

As Pinecrest prepared to introduce Cleveland’s newest mixed-use shopping and dining district, they reached out to akhia communications for help. The challenge: how to find the right customers for each of Pinecrest’s assorted and unique retail shops and restaurants.
 
A collaborative planning session led the creation of an Instagram influencer strategy utilizing 15-20 local foodies, mommy bloggers, lifestyle bloggers and fashionistas. This novel approach to generating traffic was an instant success.
 

The Quick Take

  1. developed influencer strategy
  2. identified and recruited influencers
  3. handled contract negotiations
  4. created blog and social content
  5. optimized program for ongoing efforts

Tracking Our Results

20,588

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8,750

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What Drove Our Success

influencer expertise

akhia quickly identified, contacted and negotiated with dozens of local influencers to create an eclectic mix of ideal customers

peer-to-peer content

younger generations trust bloggers and influencers more than traditional marketers to discover new places and try new things

social analytics

by measuring engagement and activity, akhia refined subsequent blog and social content to announce events, openings and promotions

Leveraging local influencers to find the right customers
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