Leveraging local influencers to find the right customers
As Pinecrest prepared to introduce Cleveland’s newest mixed-use shopping and dining district, they reached out to akhia communications for help. The challenge: how to find the right customers for each of Pinecrest’s assorted and unique retail shops and restaurants.
A collaborative planning session led the creation of an Instagram influencer strategy utilizing 15-20 local foodies, mommy bloggers, lifestyle bloggers and fashionistas. This novel approach to generating traffic was an instant success.