product launch

PR and Digital: Creating a scoop of success for FirstBuild

When FirstBuild launched the innovative Opal Nugget Ice Maker, akhia communications' comprehensive PR efforts put it in the spotlight—and sales heated up immediately!

The Quick Take

  1. PR Strategies
  2. Placement on TODAY
  3. Viral Facebook PR Strategies Video
  4. Spike in Sales

Tracking Our Results

58 million

Facebook video views


Boost in sales

What Drove Our Success

Unique + Engaging

We told an interesting story that hadn’t been told.

Simple + Straightforward

We highlighted an easy-to-understand-and-use product.

Helping Hand

Our good relationships with the media helped drive our efforts forward.