Paid Digital: Helping AmTrust grow their agent list

AmTrust Financial, primarily recognized as a workers’ compensation insurance provider, worked with akhia communications to grow awareness around its other lines of coverage, thus shaping its brand reputation as a multiline insurer while generating leads and attracting new agency appointments.

The Quick Take

1. developed multiprong paid ad campaign
2. designed and wrote print and digital tactics
3. executed media buy
4. reported on audience’s progress within the decision journey

Tracking Our Results

Through print, digital, search and social media, we identified and connected with independent insurance agents, encouraging them to get appointed with AmTrust.