awareness campaign

Paid Digital: Helping AmTrust grow their agent list

AmTrust Financial, primarily recognized as a workers’ compensation insurance provider, worked with akhia communications to grow awareness around its other lines of coverage, thus shaping its brand reputation as a multiline insurer while generating leads and attracting new agency appointments.

The Quick Take

  1. developed multiprong paid ad campaign
  2. designed and wrote print and digital tactics
  3. executed media buy
  4. reported on audience’s progress within the decision journey

Tracking Our Results

Through print, digital, search and social media, we identified and connected with independent insurance agents, encouraging them to get appointed with AmTrust.

11.3 million


107 web

forms submitted

What Drove Our Success

well-plotted course

We examined the decision journey and determined how we would measure movement through each stage.

industry expertise

Our understanding of the market and ongoing relationships with media contacts led to a cost-effective media buy.

performance tracking

Monitoring the campaign allowed us to measure exposure, determine content relevancy, identify interest levels and gauge its overall impact.