When GE Appliances was preparing to launch its connected capabilities with Amazon Echo, it turned to akhia communications for a comprehensive national media relations strategy—and to help secure its place as a leader in the connected appliance space. Without a paid advertising program, the initial launch relied solely on PR efforts to connect with the target audience.
Earned media impressions
Increase in connections after launch
We were aggressive and comprehensive in our outreach, including a detailed timeline for
interviews and embargoes.
We highlighted how GE Appliances was ahead of its competitors when it came to connected products.
In addition to press releases and pitches, we provided the media with informative infographics they could publish directly.
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