media relations

Public Relations: Leveraging GE Appliances’ thought leaders

GE Appliances tasked akhia communications to get the word out on their voice-recognition advances as consumers become more acclimated to digital home assistances. To position
GE Appliances as the leader in connected appliances, our efforts led to a Wall Street Journal article.

The Quick Take

Pitch Creation
Media Outreach
Media Interviews
Published Article

Tracking Our Results

As the only appliance brand mentioned in the article,
GE Appliances saw some impressive results:

43,634,142

Unique online visitors

1,180,460

Print circulations

What Drove Our Success

Special SMEs

Multiple GE Appliances SMEs formed a robust story that kept readers engaged.

All-Out Collaboration

This five-month, three-team collaboration involved an appealing theme that satisfied the wants of all teams.

Succinct Storytelling

We pitched a unique angle, focusing on consumer preference rather than product offerings, ultimately creating a better chance for reader engagement.

Public Relations: Leveraging GE Appliances’ thought leaders