national media relations

Public Relations: Racing into the spotlight with Step2

Our PR relationships and efforts scored a national placement on the TODAY Show for a new Step2 product, the Hot Wheels Extreme Thrill Coaster.

The Quick Take

  1. PR Strategies
  2. Product Placement on TODAY Show
  3. Increase in Page Views on
  4. Spike in Sales

Tracking Our Results


TODAY Show viewers


Increase in product sales

What Drove Our Success

Leveraging Our Contacts

We turned to our well-established relationships with industry influencers and media.

On Track + On Trend

We aligned our strategies with the latest summer toy trends.

Big + Bold

We touted the Thrill Coaster as a uniquely oversized and exciting product—helping it easily resonate with consumers.