Our PR relationships and efforts scored a national placement on the TODAY Show for a new Step2 product, the Hot Wheels Extreme Thrill Coaster.
TODAY Show viewers
Increase in product sales
We turned to our well-established
relationships with industry influencers and media.
We aligned our strategies with the latest summer toy trends.
We touted the Thrill Coaster as a uniquely oversized and exciting product—helping it easily resonate with consumers.