bringing the best to the east

Pinecrest, a mixed-use shopping and entertainment destination in Northeast Ohio, turned to akhia to develop and manage its grand opening communications plan, including the strategy and execution of a paid media plan comprising digital, social, search, print, radio and outdoor components. The program was built to generate awareness and drive traffic to Pinecrest. In addition, the akhia team developed the Pinecrest brand and creative campaign, and managed all media relations and influencer outreach.

The Quick Take

  1. developed grand opening plan
  2. created branding and campaign elements
  3. purchased paid media and secured earned media
  4. launched plan
  5. carried momentum through 2018

Tracking Our Results

119 million

earned media impressions

240% growth

in Facebook followers

What Drove Our Success

close collaboration

Regular and open communication between our team and the client ensured we were aligned, on time and on budget.

dynamic creative

We leveraged high-end photos, striking colors and engaging messaging to make an impact and tell the story of what Pinecrest has to offer.

a sound strategy

Every component of our campaign was carefully selected to help differentiate Pinecrest to our target audience.