As support for a $200 million expansion to meet needs of children and their families, Akron Children’s Hospital launched its first-ever employee capital campaign with creative support from akhia communications, resulting in impressive fundraising and enthusiastic employee buy-in.
Employees not only contributed on a large scale to the project, but took immense pride and “ownership” resulting from their involvement in bringing it to fruition.
donated by employees
square feet of care funded
We took a holistic approach to the capital campaign, delivering brochures, packets and branded items, a “giving tree” progress display, intranet stories and other materials to engage employees.
We structured the campaign to elicit employee pride in the project they helped complete and to increase emotional investment in the outcomes.
By tapping into heartwarming stories of children who had been treated (including those of many
employees), we were able to make the impact of donations feel tangible.