pushing the city limits to get a mammoth reaction.
SOPREMA® wanted to integrate its new “mammoth” marketing campaign—which featured a giant mammoth’s shadow cast over a city—into their booth while showcasing the products that allowed the company to offer a “full building envelope” of roof, waterproofing and wall protection. akhia communications created a city—SOPREMA City—from the ground up for their upcoming trade shows, displaying block after block the ways SOPREMA protects buildings all the way around. Plus it aligned visually to a VR demonstration SOPREMA unveiled in the booth, giving visitors a virtual and actual look at their innovation.