shining a light on a successful trade launch
To introduce a popular Hungarian brand of automotive lights and gain a foothold in the U.S. and Canada, Tungsram reached out to akhia communications for strategic guidance. The assignment? Position Tungrsam as a trusted leader in the automotive lighting space by focusing on product quality, warranty backing and innovation.
As part of our efforts to engage the media, distributors and end-users all in one place, akhia recommended culminating the brand’s efforts at the 2019 AAPEX trade show in Las Vegas with the theme “New Day. New Light.”