International Public Relations Network to Meet in Beijing to Discuss Global Public Relations Trends

May 1, 2018, Beijing, CN – A gathering of public relations professionals and agency owners from across the world will take place in Beijing from May 19-23, as senior practitioners join together to discuss industry trends, best practices and share case studies during the International Public Relations Network (IPRN) Annual General Meeting and Conference. 

AKHIA Communications based in Hudson, Ohio, a member of IPRN, will join the event as professionals from 25 countries convene in the Chinese capital with the goal of sharing global insights about trends affecting the public relations industry.
Founded in 1995, IPRN’s annual conference offers the keenest minds in the industry a platform to understand trends and best practices in various parts of the world and to bring these insights to their clients.  The 2018 meeting, themed “Managing a Better Business”, will offer numerous panel discussions on topics ranging from managing a better business and the future of PR to video storytelling or influencer marketing.
“We’re are thrilled to be having our annual meeting in Beijing and discussing effective public relations practices with our Chinese colleagues and experts. It will not only provide priceless benefits to our member agencies, but also to our clients, many of whom are very interested in penetrating the China market,” said Luis Gonzalez, IPRN.
“We are proud to have the opportunity to host our global peers in Beijing. With a rapidly changing public relations landscape in both China and the world, the successful exchanges at this conference serve to equip us with tools necessary to continue innovation in our industry,” said Athena Wang of Blue Focus, the hosting agency based in Beijing, and one of the largest in the world.      
“IPRN is continually dedicated to offering unequalled opportunities for the advancement of knowledge through the exchange of information and experiences with other public relations professionals throughout the world,” she said.

About IPRN
IPRN was formed in 1995 and is now one of the world’s largest independent agency networks. The organization has members all over the world covering markets in North and South America, Western and Eastern Europe, the Middle East, Africa, the Far East and Australasia.  The combined fee income of our members exceeds US $2.000 million with staffing of over 7,000 public relations professionals providing local knowledge and global reach for all our clients who require selective market PR programs. Every year one of our members hosts the network’s Annual General Meeting attended by all members. For IPRN is vital to meet each other regularly so that they can know better personal, professional and cultural aspects very important to assess and probe each other’s competencies and skills to their clients.

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