Insight Bite: Muck Rack 2026 State of PR

GEO matters. No one is owning GEO.

Insight Bite: August 3, 2026.

Look, we're all overloaded with PR and AI intel. Percentages of this are reporting percentages of this. And you can pretty much find a report that supports any belief you have. (Side note: sure, taking a minute to validate it might negate this but it's 2026...who checks any more?)

So this 2026 State of PR report, from Muck Rack, is worth your time because it's from the people in the field living this. AND...shows where you should be trying to spend your time.

Now, I'm not going to make you read the report to find out where you should be focused. But the answer won't surprise you -- it's GEO. Why? Because a large percentage of PR pros agree that it's critical to their comms strategy. But 30% say no one is owning GEO within their organizations.

This is our time. Don't make the same mistake as SEO. Grab ownership of this in your organizations now -- before it's too late.

Download the report here at Muck Rack.