Case Studies
Real challenges. Real results.
From insights to results. We partner with manufacturers to solve real problems, strengthen brands and drive results. No fluff. Just clear challenges, smart solutions and proof it worked. Take a look. What can we do together?
Buyer Personas
That time we helped a client truly understand their buyers—and build better connections because of it. The client recognized that its approach to engaging with potential buyers was effective but could be stronger with more strategic insights. They wanted to take a more data-driven approach to identifying how multiple stakeholders evaluate, influence and approve gear decisions. To do this, they partnered with Akhia to develop a comprehensive set of buyer personas that would guide their messaging, content strategy, and sales approach.
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A Big Part of a New Brand
Over a 20-year period, Quanex grew through acquisitions. Growth brought scale. It also brought fragmented cultures and competing brand strategies. The company needed a unified purpose. A rallying cry. A way to get employees excited about the future. They needed something big.
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Building Quality Connections
After continuous growth and numerous acquisitions, Quanex established a new brand platform for employees to rally around: A Part of Something Bigger. The new platform made business sense in pursuit of becoming a $2 billion company. Writing it down was easy. But how to connect it to the hard work global employees were doing each day? And how to create real buy-in from newly acquired businesses? We gave them a way to read all about it.
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