Insight Bite: Your Competitors' AI Chatbots Are Trash Talking You.

The competition has figured 'it' out.

Insight Bite: June 29, 2026.

Your competitor doesn’t have to beat you in a sales meeting if they can shape the answer before the meeting happens. A recent test found that 70% of buyer-style AI responses were influenced by competitor-created content, like blogs, comparison pages and reviews designed to help AI tools answer questions about rival brands.

Whether you like it or not, buyers are already asking AI what to think before they ask your sales team what’s true.

Fight back. Don’t wait for AI to define you. Give it better signals: clearer proof, stronger POVs, better FAQs, third-party validation and content that actually helps buyers decide. 

Full read here at Sherwood.