We recently held a webinar on something that doesn't get enough attention in manufacturing marketing circles — how LinkedIn has quietly become one of the primary places AI tools look when building a picture of who the credible players are in an industry.
The numbers behind it are worth knowing:
94% of B2B buyers now use AI or LLM tools during the purchasing process.
60% of search interactions end without a website.
15% of Google AI Mode answers cite LinkedIn content directly.
What that means: buyers are forming opinions about who to shortlist before they ever visit your site, fill out a form, or talk to anyone on your team. The research phase has moved — and most manufacturers haven't moved with it.
View the webinar to learn more and hear from our industry 'insighters' April Wonsick and Matt McCorry.