think about it: COVID-19

At akhia, we bring clarity to the complex. That’s why we rededicated our blog to providing simple communications tips and tools to help you navigate the complexities of today’s ever-changing business environment. Times are not simple, but effective communication can help.

Visualizing a Global Pandemic

We are in the midst of an unprecedented time in our history. And saying it like that still feels like an understatement. Unless you were alive during the Spanish Flu, no one has seen a pandemic of this scale, and no one is immune to it. The global spread of COVID-19 has been r...

Maintaining Strong Connections Virtually

The time has come where most of us are in lockdown mode for the foreseeable future, are spending time only with people in our immediate household and are looking at the grocery store as an outing. Working from home may seem like fun, but after a few days you start to miss your...

Selling During COVID-19

Keep in mind, I am not a salesperson. I have a tremendous amount of respect for sales teams, as they have provided me and my colleagues a front-row seat into many, many businesses. Anyone in communications figures out that if you don’t make friends with the sales teams, you wi...

Adjusting to the New Norm

As the country is working in the world of the unknown, awaiting updates each hour on the notorious coronavirus, we find ourselves surrounded by information overload. We’re not only adjusting to working from home, but also the new processes and technologies that come with it. I...

Tips for Staying Productive While Taking Breaks From COVID-19

Like everyone else, I’ve been following the minute-by-minute updates of the coronavirus COVID-19. How many new cases are there now? What about now? It gets overwhelming quickly. Between learning new digital tools and efficiently working remotely to staying up on all the ema...

Cybersecurity and Remote Working

As the business world shifts to online collaboration, cybersecurity is more important than ever. I am humble enough to know when a topic is over my head, and it just so happens cybersecurity is one of those topics. That’s why I reached out to an expert in the industry, Randy...

Staying Relevant by Staying True

As we navigate the uncharted waters we have been abruptly thrown into, it can be hard to determine how best to communicate to your customers, while staying true to the brand promise you built. Brands can struggle with showing empathy while staying relevant as new developments ...

Digital Etiquette During a Crisis

Earlier in the week I talked about the impact the coronavirus is having on our industry and provided some tools you can use to help stay connected internally . The more I thought about it, internal communications are really only one piece of the puzzle when it comes to commun...

Internal Communications During a Worldwide Crisis

Does this post even need an introduction? Unless you’ve been living under a rock, chances are COVID-19 has been on your mind pretty much 24/7. And you’ve probably been contacted by nearly every company with whom you've ever done business in the past week alone. But what is y...

ben thinking: time to keep doing what we do best

I wish I could tell you I had this blog written … “just in case.” But how could any of us have had this blog written. How could any of us have been prepared for a lifetime’s worth of uncertainty, stress and “never thought I’d see the day” moments crammed into one week?   ...

Staying Connected During, Well, Weird Times

I tried to come up with a better title, but sometimes just calling it straight is the best solution.   We are in weird times. Really weird times. I think it’s okay (and healthy) to admit that.   COVID-19 has caused a major disruption in our day to day at home and work,...

How to get sales buy-in on thought leadership

You’ve established a content marketing strategy, mapped out a buyer’s journey and developed a thought leadership program. While you’ve checked the boxes in what is commonly becoming marketing table stakes for success in today’s B2B environment, chances are there is a missed op...

Visual Storytelling: the latest, greatest, ancient trend

“Visual Storytelling is a marketing strategy that leverages compelling narratives, placing your customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey —in order to empower customers’...

Finding Influence

Will the real influencers please stand up? It seems there are more influencers than people being influenced. How did we get here and what does this mean for influencer marketing?   The increase of social media channels, the evolution to simple content (“long-form” blog pos...

Riding Into Their Brains with Creative Content

We can measure page views, time spent, bounce rate and more. But what about quality of engagement? The ultimate boon of content marketing—an experience so powerful, it converts strangers to fans and fans to ambassadors. How do we get there? Together, of course!   Reading a...

Survey Says: You’re not alone.

When you want to get to the heart of your customers’ pain points, our recommendation is always the same: just ask. And that’s what we did with our recent Vision 2020 survey.   We gave our contacts an anonymous outlet to air their grievances and reflect on what’s truly s...

Big Show. Big Takeaways.

AAPEX/SEMA is a lot like Las Vegas, the city that hosts it. It’s a massive maze of sensory overload, you can’t see it all in a day, and when it’s over you try to remember what just happened. Luckily, the four people we sent to AAPEX/SEMA have great memories and a keen sense...

three things you forgot at your last tradeshow

Working at akhia communications, we’ve all been to our fair share of tradeshows. We attend big shows and little shows, we support our clients, we grow our industry expertise and so much more. From the shows I’ve attended, I learned that no two tradeshows are alike, but one thi...

Your 2020 Checklist…Should Never Go Out of Style

I’m old enough to remember all the hype and fear around the year 2000 – Y2K – and how all of our computers were going to reset and send us back to the stone age. While not quite the magnitude and worry of that calendar flip, the year 2020 has been glorified for other reasons, ...

What’s Now, What’s Next in Content Marketing

Another September, another Content Marketing World in Cleveland. Thousands of marketers from 60 countries converged on the city, ready to immerse themselves in keynote speeches and breakout sessions, statistics and insights, trends and topics driving the future of content mark...

Keynotes, Content and Kaling: How I Spent My First Content Marketing World

A few months ago, my fellow creative director Nick Pfahler and our director of client service April Wonsick went to KBIS/IBS. He was the show rookie, having been to that event before. She was the veteran on her 15 th (!) visit. They came back with a lot of good insight fro...

Is the hashtag #dead?

Does anyone else remember tweet chats? I do. For those of you who don’t, it was a very simple concept. You would go on Twitter and use a hashtag to follow and participate in a conversation. They were really popular in various marketing circles, and companies like Hootsuite wou...

What to do when you get a bad Google review.

Today everyone is a critic, yet without responsibility. There’s no vetting system or board of ethics that determines the validity of a review. Anyone with access to an email address or social media account can publish a review, regardless of whether the experience they are rec...

Navigating the Five Stages of Grief (of Project Feedback)

Written by Lukas Treu We’ve all been there.   You thought you #nailedit on that last copy draft. You got the assignment, you took care of it, and you moved on. In fact, you haven’t even thought about it since you forwarded it along and crossed it off your to-do list. ...

Examining Your Personal Limitations. Extracting the Hacks.

Written by Christina Warner How to work smarter, not harder. The different types of procrastination. Agency life hacks. Meditating while driving. As a copywriter, I’ve got no shortage of ideas. Especially when I’ve been given a topic, some direction or a problem to solve....