think about it

We’re always thinking about how we can help you up your communications game.
Read it, listen to it, think about it.

Must read articles:

Ben Thinking: Virtual Reality; Hating on Networking; Gen Z

By 2020 80% of internet traffic will be video. And four other extremely engaging types of content you should be using.   Have you seen these 10 best uses of virtual reality marketing? Some really cool examples you will want to take a look at.   Hate net...

Navigating change—mergers and acquisitions (M&A) edition

Whether your company is being acquired, acquiring or merging with another corporation, it can be among the most stressful times for both leadership and employees. Let’s face it, even if it’s in the best interest of all involved, change isn’t easy. I have had the opportunity...

Ben Thinking: GoT; Deep Fake; ABM risks; Power colors

Let’s get right to it…we all know what’s coming…WINTER IS COMING!!!! Game of Thrones is back. And these brands are vying for the Iron Throne. Product tie-ins are always fun…but these brands are going all out to celebrate the show.   The media relations mix-tape. ...

10 Digital Tips for Small Businesses

Digital has become the center of our means of communications, information gathering and connections as a society. Too often, we attach digital knowledge to someone who’s always on top of the latest trend or can speak the lingo, but true digital success is measured by the impac...

100 Years of Experience in One Room

The labor force as we know it will soon be one of the most unique in history. By the year 2020, there will be five generations working side-by-side in industries across the globe. If you do the math, that’s nearly 100 years of experience jam-packed into one organization. Ov...

Ben Thinking: Mickey Mouse; Burger King; The talk; and Podcasts

Some not-so-random thoughts that are catching my attention this week.   2019 trends: Your website should be doing some things for you…   Did you know that every dollar invested in your website’s UX will generate a $100 return? If that blows your mind you’re definit...

Ben Thinking: People; Facebook goes dark; Blockbuster!; Voice search

This is a short, weird week right? Three days tucked in between St. Patricks Day and March Madness? I hope you are getting as much work done as possible before the madness sets in and your bracket breaks. If you have a minute, check out some stories catching my attention this ...

I've Ben Thinking Podcast: The Modern PR Crisis

Recycled pizza? Exploding shoes? For a brand today, crises can spring up from anywhere, and they can spread quickly across social media. And that requires agile, impactful communications plans. In a special "I've Ben Thinking" series, akhia communications President and CEO s...

I've Ben Thinking Podcast: Emily Koudelka, Leukemia & Lymphoma Society of Northern Ohio

In a special edition episode, akhia communications President and CEO Ben Brugler chats with the Leukemia & Lymphoma Society (LLS) of Northern Ohio's Emily Koudelka about the organization's work to fight blood cancer, and how you can help.    

Having ‘the talk’ with your kids in today’s world. About today’s world.

Is it time to have ‘the talk’ with your kids? I know … you’re nervous. Your parents never had ‘the talk’ with you and you turned out just fine.   But now, today, it’s harder than ever for kids to avoid it … and there is so much information out there right now. In fact, the...

Ben Thinking: Viral Vans; Attention spans are dead; Kidfluencers

Some not-so-random thoughts that are catching my attention this week.   Workplace trends: Younger managers are changing the way organizations work and think.   Baby boomers are retiring…and in their place companies are hiring millennial managers who are taking a ne...

IBS/KBIS Recap - From a Veteran and a Rookie

April Wonsick (the veteran) and Nick Pfahler (the rookie) talk about their experiences at IBS/KBIS 2019.  From the IBS/KBIS Veteran: Building a Storytelling Experience   In the nine times I’ve attended the International Builders’ Show (IBS) over the last 15 years, I’ve ...

The top five things you’re seeing everywhere, but don’t quite get

Have you ever read the word “blockchain” and felt a shiver go down your spine?   Are you ashamed to admit you don’t really know what GDPR or ABM has to do with your business?   Feel like “A.I.” or “voice-assisted search” sounds more like the Jetsons than a marketing ta...

Ben Thinking: Stop overthinking; welcome Gen Z!; What the heck, YouTube?

Some not-so-random thoughts that are catching my attention this week.   In the workplace: Stop overthinking!                                  Overthinking. It’s annoying. But it’s also dangerous. It can limit your thinking, hinder progress and more importantly, cau...

Ben Thinking: Four-day work weeks, Google’s listening and Sonic logos

Some not-so-random thoughts that are catching my attention this week.   In the workplace: Five tips to convert to four days.                                  Do you think the five-day week work could become a thing of the past? Maybe not any time soon but more compa...

When It Comes to Customer Surveys, Keep It Simple

We spend a lot of time talking to our clients year-round to make sure we are meeting their needs in terms of strategy, service and performance. But once a year, we apply a number to the service we provide so we can see if we moved the needle. After all, what’s the point of a s...

Ben Thinking: Gen Z myths, creepy promos, don’t be a taker, the Mirrorworld

Some not-so-random thoughts that are catching my attention this week.   In the workplace: Five myths about Gen Z workers.                                  Gen Z. We know everything there is to know about them, right? You’re probably thinking ‘Ben, enough with Gen Z!...

The Power of PR. It Has to Be Relatable.

Think about the last time you read an article about your favorite company or brand. How did it make you feel? Did it spark joy? Did it bring awareness to something you didn’t know? Did it prompt you to dig deeper? If you answered “yes” to any of these questions, then you just ...

Pepsi Is OK, and the Real Winner of Super Bowl LIII.

Super Bowl LIII brought more competition than just the Rams vs. the Patriots. Soda giants Coke and Pepsi went head-to-head in their game time marketing tactics, and Pepsi did everything it could to beat Coke for a day on its home turf. As Craig and I debated in last week’s b...

Ben Thinking: Office of the future, office culture of the future and way too much data

In the workplace: 5 Ways Workplace Culture will Change by 2030. Do you want to know what I’m asked the most these days? ‘How do you preserve a culture with so many different generations, remote workers, etc.?’    I admit—it’s a hard question. The easiest cop out an...

Does Tom Brady ever get to see Super Bowl commercials? Our deep thoughts about this year’s ads.

For 52 years, consumers have been inundated with Super Bowl ads before, during and after the game, and Super Bowl LIII will be no different. Per usual, you can expect to see the typical lineup again this year: an entertaining ad , a heartwarming ad and a semipolitical...

Grab a cup of coffee, put me on speaker and relax.

A.I.   We know what that stands for, right?   Annoying Interaction.   As companies continue to implement and refine their artificial intelligence capabilities, specifically the work done to create customer service bots and chats, they are neglecting one critical co...

3 Questions to Ask Before Beginning a Media Relations Plan

There’s nothing more exciting than seeing your company, product or expert opinion included on the front page of the paper or national TV spot. Media coverage is invaluable, providing credibility to your brand and allowing your story to reach key audiences. When developing a ...

Ben Thinking: Gen Z, dress codes and your face

In the workplace: Gen Z is here and ready to transform the workplace.                                  “Everything old is new again” is the best way to sum up this article from Inc. They list seven ways Gen Z will transform our workplace but there are a lot of common ...

Finding Inspiration With Less Perspiration

When I was approached to write a blog post about inspiration, I sat down, opened up a fresh, new document and was… totally uninspired. I’m an art director, not a writer. So I blame my writer’s block on not being a writer in the first place. But as I thought about the subject ...