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Must read articles:

Crisis & Culture: A lesson from Google

If I asked you at the beginning of 2018 to list companies whose cultures you admire, I’d have to guess that many of you would have Google on your list. It’s the land of innovation, sleep pods and gourmet dining. It’s been lauded for years for its unexpected and sometimes outla...

Ben Thinking: Glassdoor strategy 101

1.  Glassdoor isn’t clear, it’s a mirror. The advice going away? “If you want to an excellent rating on Glassdoor, be an excellent employer.” Easy enough!   2 . Five ways to run an effective meeting . 40% of meetings start late. (That’s it?)   3. Must read of ...

Five tips to help maximize conversions

Conversions. The marketing manager’s golden goose. The holy grail. In marketing we focus on various KPIs to determine the success of a campaign, but the one that ultimately moves the needle for a business is conversions. The word “conversion” has different meanings to differen...

What does your website say about you?

First impressions are everything. For example: -You walk into a store to get lightbulbs, head straight to the lighting aisle, except they’re not there. You walk up and down the surrounding aisles, look around for help and don’t find what you need. You get frustrated. You le...

Four Reasons Email Marketing is Still Relevant

That’s right, I said it. Despite the fact that your iPhone may have a little red “50” overtop the mail icon, email marketing is still one of the most effective means of marketing around.  In fact, according to eMarketer , mail remains the top selected platform by 62% of...

Our Breakdown of Content Marketing World 2018

After attending Content Marketing World 2018, we at akhia communications wanted to provide you with a quick, easy-to-read booklet that walks you through the myths and realities of content marketing. We specifically chose to focus on the five most relevant myths facing B2B comp...

Connecting your offline efforts to digital

Customer journeys can be long. They stretch over multiple channels and touchpoints that allow consumers to choose their own adventure. The global adoption of the internet, social media, mobile technologies and digital tools has changed our behavior, expectations and attitudes ...

Search Engine Marketing (SEM) and B2B: What Is It and Should I Be Doing It?

Leads. At times, it feels like they come at a premium and we as marketers are always trying to find the perfect method for filling the top of the funnel. You’ve heard us talk about the buyer journey in the past , and how one of the most important, if not the most import...

Clear your project queue with “akhia go”

Let’s be honest: Not every project requires a blown-out strategy or in-depth discussions to be done right. Sometimes you just need something done quickly (and correctly), but you don’t have resources available to do it yourself.   We get it. In the Creative Department at a...

Under the Influence: Digital Influencer Marketing

Until recently, digital influencers were bloggers alone. Companies took notice—and advantage—of the reach these sites had. In fact, many bloggers became brand ambassadors. One endorsement on a popular site could put an unknown company on the digital map of stars. Networks w...

America runs on … opinions.

The akhia communications creative team had a little discussion on the recent branding changes to Dunkin’ Donuts (dropped the Donuts) and Weight Watchers (switching to just ‘WW’).    Here is a look at what they had to say.   It’s the reboot era. Everything from Magnum...

B2B Marketers: Reserve Budget in These Five Areas for 2019

It’s nearly October, and that means our calendars have been filling up with invitations to facilitate brainstorming meetings and participate in strategy sessions. Why? Because it’s annual planning season, and we’re relishing the chance to spend time strategizing with a wide va...

5 LinkedIn strategies for B2B brands

Unsure about how your B2B company can capitalize on the social movement? Here are 5 things you need to do right now and they all start with LinkedIn.   1. Optimize your company page. Don’t have one? Get one. LinkedIn is the most-used social platform by B2B brands to genera...

Should you worry about your CTR? No. Here's why.

I’m sorry, but it’s true. But it’s also for a very good reason. As an “expert” in digital, I consistently see clients and organizations get bogged down with their metrics … metrics that the CEO, CFO and other key stakeholders just don’t care about. We’ve all been in one of ...

Managing change during a merger or acquisition

According to a recent Deloitte study , merger and acquisition activity is expected to accelerate throughout 2018 both in number and size of transactions and are driven by a need for technology, expanding customer bases and diversifying products or services. We are also ...

Why we chose to go “inside” with our clients

Job openings have reached an 18-year high at 6.7 million and 60 percent of employers say those job openings stay vacant 12 weeks or longer. Companies can’t afford that kind of downtime, regardless of what the position is and that is why the services we offer our clients...

Ben Thinking: Gen Z is Here

Mentorship. It reminds me of culture in a lot of ways. Everyone wants it. Not everyone is willing to put the work in to make it a reality.    But like culture, mentorship is something that can set your company apart, if done properly. You’ll never learn everything you need...

Ben Thinking: Too Many Emails?

I’m back! And…it’s August! Wow that happened fast. I just read this article on back to school shopping (did you know the average household spend on back to school supplies is $680?) and I actually saw Halloween candy at the grocery store yesterday. Can we all just pump the...

Communications Drive Business, Part 4 - Challenge: Catching the White Whale

The day of the big pitch has arrived. It’s that one customer who has been on your follow-up list for years. You’ve perfected your Power Point slides, you have all the collateral your company has produced in the last year, you have product samples and you just feel on.   Fa...

Change Is Inevitable. Organizational Misalignment Is Not.

According to BDO Capital Advisors, “ M&A activity in the BP&M industry is expected to remain strong throughout 2018, driven by low interest rates, strong industry fundamentals, and an abundance of debt and equity capital accessible by private equity and strategic acquirers ...

You Can’t Always Control Tightening Margins. But You Can Control Your Message.

The Great Recession may be behind us, but that doesn’t mean life is easy for building product manufacturers. While the construction market has recovered, a variety of meta-factors are driving down profitability: 1. Labor shortage. There’s a trade labor shortage negatively i...

The Building and Construction Labor Force Is Changing. Are You?

The global workforce is in flux. There are currently five generations in the workforce, and while that means there’s lots of diverse talent to be tapped, it also means there are lots of diverse employee groups to keep happy.   The makeup of the employee mix is ever-cha...

Getting the Cold Shoulder as a B2B Marketer?

It’s easy to feel undervalued as a communications or marketing professional working for a B2B manufacturing organization. Sales metrics are king in traditional organizations, and business functions that can’t clearly show how their budgets drive revenue are at risk of losing b...

If Disaster Strikes, Will You Be Ready?

A lot can go wrong for a company in the blink of an eye. We’ve seen it. You’ve seen it. Brand reputations that took decades or centuries to build can come crashing down in minutes. Leaders are left stumbling over their words in front of journalists as goodwill evaporates befor...

akhia communications focus group update

Talent acquisition, engagement and employee sentiment (on and offline) keep HR professionals up at night. But we know that for every business challenge, there is a communications opportunity. View more from our HR focus group and talk to us about how Communications Drive...