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Must read articles:

Ben Thinking: Gen Z myths, creepy promos, don’t be a taker, the Mirrorworld

Some not-so-random thoughts that are catching my attention this week.   In the workplace: Five myths about Gen Z workers.                                  Gen Z. We know everything there is to know about them, right? You’re probably thinking ‘Ben, enough with Gen Z!...

The Power of PR. It Has to Be Relatable.

Think about the last time you read an article about your favorite company or brand. How did it make you feel? Did it spark joy? Did it bring awareness to something you didn’t know? Did it prompt you to dig deeper? If you answered “yes” to any of these questions, then you just ...

Pepsi Is OK, and the Real Winner of Super Bowl LIII.

Super Bowl LIII brought more competition than just the Rams vs. the Patriots. Soda giants Coke and Pepsi went head-to-head in their game time marketing tactics, and Pepsi did everything it could to beat Coke for a day on its home turf. As Craig and I debated in last week’s b...

Ben Thinking: Office of the future, office culture of the future and way too much data

In the workplace: 5 Ways Workplace Culture will Change by 2030. Do you want to know what I’m asked the most these days? ‘How do you preserve a culture with so many different generations, remote workers, etc.?’    I admit—it’s a hard question. The easiest cop out an...

Does Tom Brady ever get to see Super Bowl commercials? Our deep thoughts about this year’s ads.

For 52 years, consumers have been inundated with Super Bowl ads before, during and after the game, and Super Bowl LIII will be no different. Per usual, you can expect to see the typical lineup again this year: an entertaining ad , a heartwarming ad and a semipolitical...

Grab a cup of coffee, put me on speaker and relax.

A.I.   We know what that stands for, right?   Annoying Interaction.   As companies continue to implement and refine their artificial intelligence capabilities, specifically the work done to create customer service bots and chats, they are neglecting one critical co...

3 Questions to Ask Before Beginning a Media Relations Plan

There’s nothing more exciting than seeing your company, product or expert opinion included on the front page of the paper or national TV spot. Media coverage is invaluable, providing credibility to your brand and allowing your story to reach key audiences. When developing a ...

Ben Thinking: Gen Z, dress codes and your face

In the workplace: Gen Z is here and ready to transform the workplace.                                  “Everything old is new again” is the best way to sum up this article from Inc. They list seven ways Gen Z will transform our workplace but there are a lot of common ...

Finding Inspiration With Less Perspiration

When I was approached to write a blog post about inspiration, I sat down, opened up a fresh, new document and was… totally uninspired. I’m an art director, not a writer. So I blame my writer’s block on not being a writer in the first place. But as I thought about the subject ...

Video—Is it really worth my time?

First, let’s do a blind Google Search for “How to”. Did you do it? Good. Besides a simple definition on what “How to” is, did you notice that three videos populated first, before any written articles? Yes, the videos have nothing to do with this blog post, i.e., “How to ...

Two heads are better than one.

That’s how it works in our creative department, anyway. Our two creative directors discuss how they manage together without killing each other... Mike: Two creative directors for a 10-person department may seem like a lot. And even though Nick and I are both power-mad meg...

I've Ben Thinking Podcast: Season 1

In a new podcast series from akhia communications, President and CEO Ben Brugler sits down with professionals from across the Northeast Ohio region to discuss the ever-changing world of marketing and everything that it touches throughout an organization. Episode 1: Ryan He...

When it Comes to Crises Readiness, Stop Gambling and Start Doing

Nowadays you can’t flip on the news, catch up on social media or browse internet outlets without encountering a person or organization that is fighting a public battle to save face in a crisis. That’s because bad news travels so fast across digital channels that your company c...

Ben Thinking: Millennials View of the Workplace

Remember millennials? They were all the rage two years ago? Well, despite all of the attention on Gen Z, the millennial generation will still represent the majority of the workforce come 2030. So how they view work in 2018 is really telling if you’re looking for clues on what ...

Crisis & Culture: A lesson from Google

If I asked you at the beginning of 2018 to list companies whose cultures you admire, I’d have to guess that many of you would have Google on your list. It’s the land of innovation, sleep pods and gourmet dining. It’s been lauded for years for its unexpected and sometimes outla...

Ben Thinking: Glassdoor strategy 101

1.  Glassdoor isn’t clear, it’s a mirror. The advice going away? “If you want to an excellent rating on Glassdoor, be an excellent employer.” Easy enough!   2 . Five ways to run an effective meeting . 40% of meetings start late. (That’s it?)   3. Must read of ...

Five tips to help maximize conversions

Conversions. The marketing manager’s golden goose. The holy grail. In marketing we focus on various KPIs to determine the success of a campaign, but the one that ultimately moves the needle for a business is conversions. The word “conversion” has different meanings to differen...

What does your website say about you?

First impressions are everything. For example: -You walk into a store to get lightbulbs, head straight to the lighting aisle, except they’re not there. You walk up and down the surrounding aisles, look around for help and don’t find what you need. You get frustrated. You le...

Four Reasons Email Marketing is Still Relevant

That’s right, I said it. Despite the fact that your iPhone may have a little red “50” overtop the mail icon, email marketing is still one of the most effective means of marketing around.  In fact, according to eMarketer , mail remains the top selected platform by 62% of...

Our Breakdown of Content Marketing World 2018

After attending Content Marketing World 2018, we at akhia communications wanted to provide you with a quick, easy-to-read booklet that walks you through the myths and realities of content marketing. We specifically chose to focus on the five most relevant myths facing B2B comp...

Connecting your offline efforts to digital

Customer journeys can be long. They stretch over multiple channels and touchpoints that allow consumers to choose their own adventure. The global adoption of the internet, social media, mobile technologies and digital tools has changed our behavior, expectations and attitudes ...

Search Engine Marketing (SEM) and B2B: What Is It and Should I Be Doing It?

Leads. At times, it feels like they come at a premium and we as marketers are always trying to find the perfect method for filling the top of the funnel. You’ve heard us talk about the buyer journey in the past , and how one of the most important, if not the most import...

Clear your project queue with “akhia go”

Let’s be honest: Not every project requires a blown-out strategy or in-depth discussions to be done right. Sometimes you just need something done quickly (and correctly), but you don’t have resources available to do it yourself.   We get it. In the Creative Department at a...

Under the Influence: Digital Influencer Marketing

Until recently, digital influencers were bloggers alone. Companies took notice—and advantage—of the reach these sites had. In fact, many bloggers became brand ambassadors. One endorsement on a popular site could put an unknown company on the digital map of stars. Networks w...

America runs on … opinions.

The akhia communications creative team had a little discussion on the recent branding changes to Dunkin’ Donuts (dropped the Donuts) and Weight Watchers (switching to just ‘WW’).    Here is a look at what they had to say.   It’s the reboot era. Everything from Magnum...