think about it: COVID-19

At akhia, we bring clarity to the complex. That’s why we rededicated our blog to providing simple communications tips and tools to help you navigate the complexities of today’s ever-changing business environment. Times are not simple, but effective communication can help.

Is your digital house in order?

With several months and counting into the COVID crisis, we’ve learned to adapt to many changes. Social isolation, virtual learning, working from home, and new technology and applications have challenged us to live and work differently during these times. But perhaps one of the...

akhia Taps Into Agencies Around the Globe for Insights About COVID-19 Responses

At akhia communications, we belong to a network of communications agencies that spans the globe. This network, called IPRN (International Public Relations Network), includes agencies from Europe, Asia, Africa, the Middle East and beyond. We’ve been in this group for five years...

Leverage Social Media as a Key Channel for Communicating to Customers in a New Era

Face-to-face communication has always been the preferred method of interacting with customers. However, as the pandemic quickly unfolded over the last several weeks, it became apparent that a shift needed to happen with organizations’ channel strategies, as well as mindsets ar...

essential communications – May 27, 2020

Fewer business lunches, happy hours, coffees, trips, conferences. So…what’s on your expense report these days?   I’ve paid for a few annual subscriptions I would normally skip over to just read the free articles. One is Business Insider. There is already great content avai...

essential communications – May 19, 2020

This is week 10 of our akhiatine. And it’s the last week I’m going to stop and point out how many weeks it’s been. It’s time to start a new streak of time. And because everything from ‘shelter in place’ to ‘in this together’ has a name, I’m going to call this next period of ti...

essential communications – May 14, 2020

Sorry. I know I keep talking about Zoom. But … Zoom exhaustion is becoming a real thing. (Side note: Is Zoom becoming this generation’s ‘Kleenex,’ i.e., a brand that becomes the descriptor? Every tissue is a Kleenex, every video call is a Zoom … you get the idea.)   How rea...

Positioning Your SMEs to Succeed in an Ever-Changing Business Environment

With so many changes to life in general these days, it’s no surprise that businesses have had to reinvent themselves—especially when it comes to keeping their brand, messaging, products and business initiatives top of mind. I started to think through all the different peopl...

essential communications – May 12, 2020

Not sure about you … but our akhia quarantine – an akhiatine, so to speak – has now hit nine weeks. Needless to say, we’ve all learned a lot about ourselves. And we have had no choice but to engage in a little self-reflection.   Here are nine thoughts for nine weeks: 1. ...

What’s Next? Transitioning Back to Work From an HR Perspective

Employees have spent weeks social distancing and working from home. And just as they have started getting used to working with their cats or kids crawling all over them, businesses are beginning to open back up and they are being asked to return to the workplace.   For emp...

essential communications – May 7, 2020

(a ‘ben thinking’ spin-off)   “You’re killing independent Ben!” I proclaimed, in the middle of my dining room, while trying to balance my workload, a Google classroom request, a favor my wife had asked and a phone call from my cousin—all while trying to schedule an HVAC ...

Planning Communications for Phasing Back to the Office

As I’m sure much of the content you’re reading right now reiterates, COVID-19 has changed life as we know it. We at akhia are starting our eighth week of remote work, and so much in the world is different. But businesses are slowly starting to open back up and phase into the n...

essential communications – May 5, 2020

(a ‘ben thinking’ spin-off)   Zoom in. You can see your personal brand on display. I talked about Zoom last week a bit. But here are some personal observations if you’re interested:   =Having your own Zoom account/private room is great. Once you realize how to work...

essential communications – April 30, 2020

(a ‘ben thinking’ spin-off)   Did you know you’re catching rays while working?   Nah, not UV rays. We’re talking HEV rays. Yep, those rays coming from your electronic screens. I clicked on this article in HuffPost because this is apparently something to be awa...

media relations, emphasis on the relations

A global pandemic is uncharted territory. Deciding if and how you’ll move forward with a media relations campaign can be difficult to navigate. While there’s no pandemic playbook to act from, akhia communications is sharing some best practices for media pitching during COVID-1...

essential communications – April 28, 2020

(a ‘ben thinking’ spin-off)   A lot is happening as more states prepare to ‘reopen’ their economies. In Ohio we learned that we can get dental work on May 1 … we can hire a carpenter on May 4 … and we can go back to the mall on May 12. BUT … we cannot (still) get a hairc...

essential communications – April 23, 2020

(a ‘ben thinking’ spin-off)   Thank you for all the positive feedback to the first ‘essential communications’ blog! Like I said, I’m reading everything I can get my hands on, as I know so many of you are, so hopefully this helps a little while you’re sorting through thin...

Essential Communications – April 21, 2020

(a ‘ben thinking’ spin-off)   Our definition of essential has changed quite a bit in 2020. And while I don’t think what I do is on the same level as what we now identify as essential, I do think communications have never been more important.   To that point, and beca...

The Backup Plan, Part 2: Once COVID-19 is over, what’s next for your business?

In Part 1 ,  we discussed how best to manage the unfortunate situation when a person or people in your organization contract COVID-19.   Part 2 is a little more positive. Let’s talk about how best to ramp up your business when COVID-19 runs its course and we are back to ...

The Backup Plan, Part 1: What if Employees Get It?

Synopsis: It’s not easy to talk about, but you need to. Bolster your internal employee support systems in the event people get sick.   Dr. Anthony Fauci recently said that 100,000 to 200,000 Americans could die from COVID-19 before this is all over. If the mortality ...

Visualizing a Global Pandemic

We are in the midst of an unprecedented time in our history. And saying it like that still feels like an understatement. Unless you were alive during the Spanish Flu, no one has seen a pandemic of this scale, and no one is immune to it. The global spread of COVID-19 has been r...

Maintaining Strong Connections Virtually

The time has come where most of us are in lockdown mode for the foreseeable future, are spending time only with people in our immediate household and are looking at the grocery store as an outing. Working from home may seem like fun, but after a few days you start to miss your...

Selling During COVID-19

Keep in mind, I am not a salesperson. I have a tremendous amount of respect for sales teams, as they have provided me and my colleagues a front-row seat into many, many businesses. Anyone in communications figures out that if you don’t make friends with the sales teams, you wi...

Adjusting to the New Norm

As the country is working in the world of the unknown, awaiting updates each hour on the notorious coronavirus, we find ourselves surrounded by information overload. We’re not only adjusting to working from home, but also the new processes and technologies that come with it. I...

Tips for Staying Productive While Taking Breaks From COVID-19

Like everyone else, I’ve been following the minute-by-minute updates of the coronavirus COVID-19. How many new cases are there now? What about now? It gets overwhelming quickly. Between learning new digital tools and efficiently working remotely to staying up on all the ema...

Cybersecurity and Remote Working

As the business world shifts to online collaboration, cybersecurity is more important than ever. I am humble enough to know when a topic is over my head, and it just so happens cybersecurity is one of those topics. That’s why I reached out to an expert in the industry, Randy...