Ben Thinking: Gen Z is Here

Mentorship. It reminds me of culture in a lot of ways. Everyone wants it. Not everyone is willing to put the work in to make it a reality. 
But like culture, mentorship is something that can set your company apart, if done properly. You’ll never learn everything you need to know from an article, but this one is a good place to start.
1. Why female mentorship in the workplace is more important than ever.
2. Read of the week: Move over millennials. It’s Gen Z’s turn to kill industries. 
3. 10 tips to make your marketing case studies close deals.(Fun side note on #3: we did this internally through a contest.) 
4. How to get content marketing wrong? Think like a PR person. (I really wanted to disagree with this article…but after reading it five times I agree…and disagree with it.)
5. And the coolest marketing promotion of the week goes to…the Cleveland Browns. 
In Case You Missed It (last week's most read article)
8 things to do before 8 a.m. - wins by a landslide. 
So, how many of you got up and took cold showers??
Think about it: We have officially launched 'akhia inside’!
Thank you to everyone who is interested in this program or who is already using it. We appreciate the opportunity and the feedback as we are committed to doing everything possible to become our clients most valuable resource.