Call it infobesity. Call it infoxication. Or just call it information overload.
Whatever you coin it, too much data is an epidemic that’s afflicting communicators everywhere. In fact, in KPMG’s 2016 Global CEO Outlook, 84 percent of CEOs indicated their concern about the quality of the data they use to make decisions.
From your CMS to your CRM to Google Analytics to Marketo and more, there is far more access to far more info than ever. Openprise released a study on marketing data management, noting barriers to data management success, which included:
Big data and analytics can be amazing but paralyzing if you haven’t already identified what’s actually important to your business.
Here’s how to start your data diet:
*It’s important to mention that if you would like to have event goals within your Google Analytics, you will need to engage your development team. Event goals utilize an event tracking code that must be placed in the code of your site. For someone with a development background, this is an easy task, but if HTML looks like a foreign language to you, it’s best to engage an expert.
Is your expanding info waistline a concern? Remember, it’s not about how much you amass, but the quality of the data, and most importantly, how you act on it to advance business objectives.
Have questions or thoughts? Reach out to firstname.lastname@example.org to continue the conversation.