Think about the last time you read an article about your favorite company or brand. How did it make you feel? Did it spark joy? Did it bring awareness to something you didn’t know? Did it prompt you to dig deeper? If you answered “yes” to any of these questions, then you just witnessed the power of good PR.

It’s simple, really. Good PR comes down to telling your story in a way that resonates with your target audience and then sharing that story where your audience goes to get information. I always say good PR meets your audience and/or customer where they already are.

Let me give you a personal example. Recently, as I was scrolling through Instagram, I saw an ad about the new Netflix Original Series, “Tidying Up with Marie Kondo.”  In a series of home makeovers, Marie Kondo helps clients clear out their clutter and “choose joy.”  This simple post on Instagram really resonated with me. I love to clean and organize, and who wouldn’t want to choose joy? I was intrigued. I needed to learn more.

I clicked on the ad and found myself watching a quick clip of the new series, which led to reading a few articles about Marie’s techniques involving the Japanese art of decluttering and organizing. I followed Marie on Instagram, as well as a variety of hashtags relating to the show and organizing in general. I quickly learned there is an entire community of people just like me talking about Marie and her organizing techniques. 

As I was learning more about Marie, I realized there were many different forms of media used to deliver her story that had me engaged and wanting to learn more about the topic. If there is one thing you take away from reading this blog post, know that the ultimate goal of “good PR” is to keep the reader interested in learning more and continuing to engage with content and the community developed around a good story.

Once you have your story written, utilize the various vehicles available to share it with your target audience. Don’t be afraid to slice and dice it into digestible content to share on various social media platforms, turn it into a Q&A, a top 5 or 10 list, a video, a blog, an infographic. The key is to know where your audience is and how they like to receive information. Good PR is not a one-size-fits-all approach.

After all, isn’t PR about building strong relationships and making connections with people? It has the power to build brands, create connections and influence decisions. This is true whether you are doing media relations, influencer relations, employee relations, investor relations or customer relations. It all comes down to telling a story that resonates with your audience.

Check out how we have helped clients tell their stories through the power of good PR.