think about it: COVID-19

At akhia, we bring clarity to the complex. That’s why we rededicated our blog to providing simple communications tips and tools to help you navigate the complexities of today’s ever-changing business environment. Times are not simple, but effective communication can help.

essential communications – May 27, 2020

Fewer business lunches, happy hours, coffees, trips, conferences. So…what’s on your expense report these days?   I’ve paid for a few annual subscriptions I would normally skip over to just read the free articles. One is Business Insider. There is already great content avai...

essential communications – May 19, 2020

This is week 10 of our akhiatine. And it’s the last week I’m going to stop and point out how many weeks it’s been. It’s time to start a new streak of time. And because everything from ‘shelter in place’ to ‘in this together’ has a name, I’m going to call this next period of ti...

essential communications – May 14, 2020

Sorry. I know I keep talking about Zoom. But … Zoom exhaustion is becoming a real thing. (Side note: Is Zoom becoming this generation’s ‘Kleenex,’ i.e., a brand that becomes the descriptor? Every tissue is a Kleenex, every video call is a Zoom … you get the idea.)   How rea...

essential communications – May 12, 2020

Not sure about you … but our akhia quarantine – an akhiatine, so to speak – has now hit nine weeks. Needless to say, we’ve all learned a lot about ourselves. And we have had no choice but to engage in a little self-reflection.   Here are nine thoughts for nine weeks: 1. ...

What’s Next? Transitioning Back to Work From an HR Perspective

Employees have spent weeks social distancing and working from home. And just as they have started getting used to working with their cats or kids crawling all over them, businesses are beginning to open back up and they are being asked to return to the workplace.   For emp...

essential communications – May 7, 2020

(a ‘ben thinking’ spin-off)   “You’re killing independent Ben!” I proclaimed, in the middle of my dining room, while trying to balance my workload, a Google classroom request, a favor my wife had asked and a phone call from my cousin—all while trying to schedule an HVAC ...

Planning Communications for Phasing Back to the Office

As I’m sure much of the content you’re reading right now reiterates, COVID-19 has changed life as we know it. We at akhia are starting our eighth week of remote work, and so much in the world is different. But businesses are slowly starting to open back up and phase into the n...

essential communications – May 5, 2020

(a ‘ben thinking’ spin-off)   Zoom in. You can see your personal brand on display. I talked about Zoom last week a bit. But here are some personal observations if you’re interested:   =Having your own Zoom account/private room is great. Once you realize how to work...

essential communications – April 30, 2020

(a ‘ben thinking’ spin-off)   Did you know you’re catching rays while working?   Nah, not UV rays. We’re talking HEV rays. Yep, those rays coming from your electronic screens. I clicked on this article in HuffPost because this is apparently something to be awa...

essential communications – April 28, 2020

(a ‘ben thinking’ spin-off)   A lot is happening as more states prepare to ‘reopen’ their economies. In Ohio we learned that we can get dental work on May 1 … we can hire a carpenter on May 4 … and we can go back to the mall on May 12. BUT … we cannot (still) get a hairc...

essential communications – April 23, 2020

(a ‘ben thinking’ spin-off)   Thank you for all the positive feedback to the first ‘essential communications’ blog! Like I said, I’m reading everything I can get my hands on, as I know so many of you are, so hopefully this helps a little while you’re sorting through thin...

Essential Communications – April 21, 2020

(a ‘ben thinking’ spin-off)   Our definition of essential has changed quite a bit in 2020. And while I don’t think what I do is on the same level as what we now identify as essential, I do think communications have never been more important.   To that point, and beca...

The Backup Plan, Part 1: What if Employees Get It?

Synopsis: It’s not easy to talk about, but you need to. Bolster your internal employee support systems in the event people get sick.   Dr. Anthony Fauci recently said that 100,000 to 200,000 Americans could die from COVID-19 before this is all over. If the mortality ...

Visualizing a Global Pandemic

We are in the midst of an unprecedented time in our history. And saying it like that still feels like an understatement. Unless you were alive during the Spanish Flu, no one has seen a pandemic of this scale, and no one is immune to it. The global spread of COVID-19 has been r...

Cybersecurity and Remote Working

As the business world shifts to online collaboration, cybersecurity is more important than ever. I am humble enough to know when a topic is over my head, and it just so happens cybersecurity is one of those topics. That’s why I reached out to an expert in the industry, Randy...

Staying Relevant by Staying True

As we navigate the uncharted waters we have been abruptly thrown into, it can be hard to determine how best to communicate to your customers, while staying true to the brand promise you built. Brands can struggle with showing empathy while staying relevant as new developments ...

Digital Etiquette During a Crisis

Earlier in the week I talked about the impact the coronavirus is having on our industry and provided some tools you can use to help stay connected internally . The more I thought about it, internal communications are really only one piece of the puzzle when it comes to commun...

Internal Communications During a Worldwide Crisis

Does this post even need an introduction? Unless you’ve been living under a rock, chances are COVID-19 has been on your mind pretty much 24/7. And you’ve probably been contacted by nearly every company with whom you've ever done business in the past week alone. But what is y...

ben thinking: time to keep doing what we do best

I wish I could tell you I had this blog written … “just in case.” But how could any of us have had this blog written. How could any of us have been prepared for a lifetime’s worth of uncertainty, stress and “never thought I’d see the day” moments crammed into one week?   ...

Staying Connected During, Well, Weird Times

I tried to come up with a better title, but sometimes just calling it straight is the best solution.   We are in weird times. Really weird times. I think it’s okay (and healthy) to admit that.   COVID-19 has caused a major disruption in our day to day at home and work,...

Visual Storytelling: the latest, greatest, ancient trend

“Visual Storytelling is a marketing strategy that leverages compelling narratives, placing your customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey —in order to empower customers’...

What’s Now, What’s Next in Content Marketing

Another September, another Content Marketing World in Cleveland. Thousands of marketers from 60 countries converged on the city, ready to immerse themselves in keynote speeches and breakout sessions, statistics and insights, trends and topics driving the future of content mark...

Keynotes, Content and Kaling: How I Spent My First Content Marketing World

A few months ago, my fellow creative director Nick Pfahler and our director of client service April Wonsick went to KBIS/IBS. He was the show rookie, having been to that event before. She was the veteran on her 15 th (!) visit. They came back with a lot of good insight fro...

Navigating change—mergers and acquisitions (M&A) edition

Whether your company is being acquired, acquiring or merging with another corporation, it can be among the most stressful times for both leadership and employees. Let’s face it, even if it’s in the best interest of all involved, change isn’t easy. I have had the opportunity...

Crisis & Culture: A lesson from Google

If I asked you at the beginning of 2018 to list companies whose cultures you admire, I’d have to guess that many of you would have Google on your list. It’s the land of innovation, sleep pods and gourmet dining. It’s been lauded for years for its unexpected and sometimes outla...