With several months and counting into the COVID crisis, we’ve learned to adapt to many changes. Social isolation, virtual learning, working from home, and new technology and applications have challenged us to live and work differently during these times. But perhaps one of the...
Like everyone else, I’ve been following the minute-by-minute updates of the coronavirus COVID-19. How many new cases are there now? What about now? It gets overwhelming quickly. Between learning new digital tools and efficiently working remotely to staying up on all the ema...
As the business world shifts to online collaboration, cybersecurity is more important than ever. I am humble enough to know when a topic is over my head, and it just so happens cybersecurity is one of those topics. That’s why I reached out to an expert in the industry, Randy...
As we navigate the uncharted waters we have been abruptly thrown into, it can be hard to determine how best to communicate to your customers, while staying true to the brand promise you built. Brands can struggle with showing empathy while staying relevant as new developments ...
Earlier in the week I talked about the impact the coronavirus is having on our industry and provided some tools you can use to help stay connected internally . The more I thought about it, internal communications are really only one piece of the puzzle when it comes to commun...
Digital has become the center of our means of communications, information gathering and connections as a society. Too often, we attach digital knowledge to someone who’s always on top of the latest trend or can speak the lingo, but true digital success is measured by the impac...
Conversions. The marketing manager’s golden goose. The holy grail. In marketing we focus on various KPIs to determine the success of a campaign, but the one that ultimately moves the needle for a business is conversions. The word “conversion” has different meanings to differen...
First impressions are everything. For example: -You walk into a store to get lightbulbs, head straight to the lighting aisle, except they’re not there. You walk up and down the surrounding aisles, look around for help and don’t find what you need. You get frustrated. You le...
That’s right, I said it. Despite the fact that your iPhone may have a little red “50” overtop the mail icon, email marketing is still one of the most effective means of marketing around. In fact, according to eMarketer , mail remains the top selected platform by 62% of...
Customer journeys can be long. They stretch over multiple channels and touchpoints that allow consumers to choose their own adventure. The global adoption of the internet, social media, mobile technologies and digital tools has changed our behavior, expectations and attitudes ...
Leads. At times, it feels like they come at a premium and we as marketers are always trying to find the perfect method for filling the top of the funnel. You’ve heard us talk about the buyer journey in the past , and how one of the most important, if not the most import...
Until recently, digital influencers were bloggers alone. Companies took notice—and advantage—of the reach these sites had. In fact, many bloggers became brand ambassadors. One endorsement on a popular site could put an unknown company on the digital map of stars. Networks w...
On this edition of think about it, akhia communication's podcast about all things marketing, Ryan Stainbrook and Jamie Gyerman talk about the reasons why--or why not--for brands to be on social media. Questions or comments? Reach out to Jamie and Ryan to continue th...
This week, Jamie and Ryan visit the graveyard of past social media platforms and discuss what worked, what didn't and these particular platforms just didn't make it. Questions or comments? Reach out to Jamie and Ryan to continue the conversation! akhia communic...
Gone Facebook Live yet? Here are 10 tips to make the most out of your next event. Have a purpose. Do you have a big event or product launch that you want to do something different for? Do you have a PR crisis you are trying to respond to? Do you want to connect to your cu...
Are your digital tactics on target? It’s never too early to optimize your efforts—or too late to get started. Let’s talk!
Call it infobesity. Call it infoxication. Or just call it information overload. Whatever you coin it, too much data is an epidemic that’s afflicting communicators everywhere. In fact, in KPMG’s 2016 Global CEO Outlook , 84 percent of CEOs indicated their concern about the...