Communication essentials: You get what you pay for
“You get what you pay for.”
We’ve all heard it. Said it. But do we really know what it means – or what it should mean?
Today, “You get what you pay for” should be stated as more of an ultimatum than a warning.
Companies are facing so many challenges that are driving the need for a return on what’s being paid for. Supply chain issues are affecting demand management. Consumers’ short attention spans and ability to self-educate are increasing the importance of hitting a smaller target in shorter time. And of course, labor challenges are creating less hierarchy and higher-level demand for programs that work, fast.
“You get what you pay for”? How about “You better get what you pay for.”
Is it possible that today, it’s less about “pay for” and more about “you get”?
To those in the agency and service business – that is the reality we always should have been living with. And it’s something we need to think about in everything we do. There is no room for error. No time to do it again or take it to another partner or look for another resource.
Today, let’s shift the conversation away from a warning … to more of a guarantee.
“You know, you get what you pay for …”
“I know we will!”