Ben Thinking: Gen Z, dress codes and your face
In the workplace: Gen Z is here and ready to transform the workplace.
“Everything old is new again” is the best way to sum up this article from Inc. They list seven ways Gen Z will transform our workplace but there are a lot of common themes running through the piece, including better training, more face-to-face and use the channels they use the most.
Perhaps the biggest gap to prepare for is with the personal contact. Sixty percent want multiple check-ins a week, with 40% wanting the interaction to be daily or multiple times a day.
Workplace trends: Today’s dress code: dress appropriately.
Putting your pants on, one leg at a time, has never been harder to do.
I stand in front of my closet longer than I ever have in my career wondering ‘what should I wear?’ Getting dressed for work, specifically those days where I had client meetings, used to be easy. The hardest part was tying my tie. Today, I miss my tie. As more and more corporate cultures go casual our fashion options have increased, prompting CNN to ask in this article “Why is it so hard to get dressed for work?”
Best practices: The best time to post on Instagram.
In 2016 Instagram switched to an algorithm-based feed. This algorithm favors recency to try and serve you fresh content, which means newer posts will appear in your feed first. So, if you’re a brand posting on Instagram, you need to make sure you are posting at a time your followers are most likely to be online. This article from Hootsuite breaks down the best times to post in 11 industries.
Tech: Facebook is collecting images of our faces, with our consent.
That headline makes the ’10-year challenge’ sound really scary, right? Well, that’s exactly what this Wired article is suggesting by saying ‘it’s just a harmless meme - right?’ But as investors ask Amazon to stop selling facial recognition to law enforcement
is it time to be a little more selective with what we use our face for? Or is the toothpaste out of the tube?
Oops: Gillette – the best a man can get is $3 less than what a woman can get.
In the same week that Gillette released its ‘the best men can be’ ad, where it asked ‘is this the best a man can get?” the company dealt with backlash over price discrepancies between its men's and women’s products. Which of course begs the question, why didn’t they think of this before the ad ran? Crisis communications, 101 folks.