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Must read articles:

What to do when you get a bad Google review.

Today everyone is a critic, yet without responsibility. There’s no vetting system or board of ethics that determines the validity of a review. Anyone with access to an email address or social media account can publish a review, regardless of whether the experience they are rec...

Search Engine Marketing (SEM) and B2B: What Is It and Should I Be Doing It?

Leads. At times, it feels like they come at a premium and we as marketers are always trying to find the perfect method for filling the top of the funnel. You’ve heard us talk about the buyer journey in the past , and how one of the most important, if not the most import...