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Must read articles:

Your 2020 Checklist…Should Never Go Out of Style

I’m old enough to remember all the hype and fear around the year 2000 – Y2K – and how all of our computers were going to reset and send us back to the stone age. While not quite the magnitude and worry of that calendar flip, the year 2020 has been glorified for other reasons, ...

B2B Marketers: Reserve Budget in These Five Areas for 2019

It’s nearly October, and that means our calendars have been filling up with invitations to facilitate brainstorming meetings and participate in strategy sessions. Why? Because it’s annual planning season, and we’re relishing the chance to spend time strategizing with a wide va...

Chasing Tactics to Find a Strategy

Videos, infographics, sell sheets, emails, ads, social posts, whitepapers, microsites, mobile apps… You get the point. There are infinite ways to get your message to your audience. Which brings me to my favorite question— why? Be honest! How many times has your team jumped...

How to Stay on Your Procurement Department's Good Side

Ever made this call to your agency? “I’d like you to bill me for this now, but we won’t start work for two months, so hang tight!” And they say: “Sure! Not a problem!” Truth is, we already know what you’re asking: There’s a pile of marketing dollars that has gone unus...

How to Ace Your Annual Planning Meeting

Ah, annual planning. Everyone’s, uh, favorite time of year? Right. We know it can be a drag. But your company’s—or your department’s or your business unit’s—annual meetup is important and should set the tone for the months ahead. Don’t let the worst happen, where you waste ...