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Must read articles:

Two heads are better than one.

That’s how it works in our creative department, anyway. Our two creative directors discuss how they manage together without killing each other... Mike: Two creative directors for a 10-person department may seem like a lot. And even though Nick and I are both power-mad meg...

What does your website say about you?

First impressions are everything. For example: -You walk into a store to get lightbulbs, head straight to the lighting aisle, except they’re not there. You walk up and down the surrounding aisles, look around for help and don’t find what you need. You get frustrated. You le...

Eliminate the Mind Lapse: A Creative’s Advice on Avoiding Idea Loss

In a creative field, there’s nothing so discouraging as sitting down with a fresh, new project and brainstorming all kinds of ideas about… nothing! Writer’s block, creative funk, brain fart—across all fields and professions, no one is safe from the occasional mind lapse. It’s...

What the Grocery Store Teaches us About Design

As a Creative Director, it’s easy for me to have an appreciation for design. In fact, it’s pretty much expected. At its core, design is a form of artistic expression, and it’s not unlike the painting, drawing and sculpture classes I took while in art school... with the excep...

A Copywriter’s Thoughts on the Challenges of Design

I have never used InDesign in my life. The closest I’ve even gotten to Photoshop is using a Snapchat filter. In fact, if you asked me to mock up a quick gate fold from a piece of paper, the folds would be crooked, and the doodles would be hastily done stick figures surround...