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Must read articles:

Five tips to help maximize conversions

Conversions. The marketing manager’s golden goose. The holy grail. In marketing we focus on various KPIs to determine the success of a campaign, but the one that ultimately moves the needle for a business is conversions. The word “conversion” has different meanings to differen...

What does your website say about you?

First impressions are everything. For example: -You walk into a store to get lightbulbs, head straight to the lighting aisle, except they’re not there. You walk up and down the surrounding aisles, look around for help and don’t find what you need. You get frustrated. You le...

Four Reasons Email Marketing is Still Relevant

That’s right, I said it. Despite the fact that your iPhone may have a little red “50” overtop the mail icon, email marketing is still one of the most effective means of marketing around.  In fact, according to eMarketer , mail remains the top selected platform by 62% of...

Connecting your offline efforts to digital

Customer journeys can be long. They stretch over multiple channels and touchpoints that allow consumers to choose their own adventure. The global adoption of the internet, social media, mobile technologies and digital tools has changed our behavior, expectations and attitudes ...

Search Engine Marketing (SEM) and B2B: What Is It and Should I Be Doing It?

Leads. At times, it feels like they come at a premium and we as marketers are always trying to find the perfect method for filling the top of the funnel. You’ve heard us talk about the buyer journey in the past , and how one of the most important, if not the most import...

Under the Influence: Digital Influencer Marketing

Until recently, digital influencers were bloggers alone. Companies took notice—and advantage—of the reach these sites had. In fact, many bloggers became brand ambassadors. One endorsement on a popular site could put an unknown company on the digital map of stars. Networks w...

Think About It Podcast, Episode 7 - Social Media Strategy

On this edition of think about it, akhia communication's podcast about all things marketing, Ryan Stainbrook and Jamie Gyerman talk about the reasons why--or why not--for brands to be on social media. Questions or comments? Reach out to  Jamie and Ryan   to continue th...

Think About It Podcast, Episode 5 - Social Media Graveyard

This week, Jamie and Ryan visit the graveyard of past social media platforms and discuss what worked, what didn't and these particular platforms just didn't make it.   Questions or comments? Reach out to  Jamie and Ryan   to continue the conversation! akhia communic...

Facebook Live: Quick Steps to Make Smarter Live Content.

Gone Facebook Live yet? Here are 10 tips to make the most out of your next event. Have a purpose. Do you have a big event or product launch that you want to do something different for? Do you have a PR crisis you are trying to respond to? Do you want to connect to your cu...

Compare Now. Do Your Digital Stats Stack Up?

Are your digital tactics on target? It’s never too early to optimize your efforts—or too late to get started.  Let’s talk!

Fight Infobesity! A Data Diet Plan

Call it infobesity. Call it infoxication. Or just call it information overload. Whatever you coin it,  too much data  is an epidemic that’s afflicting communicators everywhere. In fact, in KPMG’s  2016 Global CEO Outlook , 84 percent of CEOs indicated their concern about the...