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Must read articles:

Greatest Hits: Track Your Media Relations Efforts with These 7 Tips

Media relations programs are a cost-effective, credible way to reach your key audiences and position your company as an industry thought leader. They can also be a tricky initiative to measure effectively—with an emphasis on the word effectively . It’s like measuring the ener...

Should you worry about your CTR? No. Here's why.

I’m sorry, but it’s true. But it’s also for a very good reason. As an “expert” in digital, I consistently see clients and organizations get bogged down with their metrics … metrics that the CEO, CFO and other key stakeholders just don’t care about. We’ve all been in one of ...